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Your Organization’s Riveting Story:: How to Write So People Will Read, Remember and Rspond: Volume 1 (CAN-DO Reports) - Tapa blanda

Hoefer, Dr. Richard; Graves, Shannon

 
9781490943879: Your Organization’s Riveting Story:: How to Write So People Will Read, Remember and Rspond: Volume 1 (CAN-DO Reports)
Tapa blanda
ISBN 10: 1490943870 ISBN 13: 9781490943879
Editorial: CreateSpace Independent Publishing Platform, 2013

Sinopsis

Too many nonprofit, human services, and social work organizations have reports that are boring. The goal of this report is to help you write an original, expressive, and downright riveting story about your organization. A riveting report will be read, remembered and responded to, with greater involvement and donations. But why? The truth is that stories sell! Advertisers spend billions of dollars on their “brand” - essentially, a story about how their product makes you feel. Lexus inspires luxury and elegance. Apple recalls youth and tech savvy living. Dove Chocolates make us feel like we deserve some decadence. Consumers and donors have something in common. We all want to invest in things that make us feel good! If you aren’t telling a story that elicits powerful feelings about what your organization can do in your community, donors will open their purse strings to someone else who is. There are millions of stories out there, but we’ll teach you how to make yours stand out above the rest! This report is part of a series written by Dr. Rick Hoefer, Shannon Graves and other staff members of CAN-DO, the Center for Advocacy, Nonprofit and Donor Organizations at the School of Social Work, University of Texas at Arlington, Arlington, TX 76019. You can access additional materials produced by this dynamic team at www.uta.edu/can-do.

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Acerca del autor

Dr. Richard Hoefer is the Roy E. Dulak Professor for Community Practice Research in the School of Social Work at the University of Texas at Arlington. He directs the Center for Advocacy Nonprofit and Donor Organizations (CAN-DO). Dr. Hoefer specializes in translating cutting edge, best practice research into usable practice points for organizations. His passion is helping nonprofits succeed in providing high quality services to our communities. He has over 25 years of experience working in and with nonprofit organizations, assisting them in improving their services through program evaluation, advocacy, and management consulting. Dr. Hoefer has authored more than 30 published journal articles and 6 books and has given scores of presentations in the field of nonprofit management, advocacy and policy practice. Shannon Graves is a consultant with experience in nonprofit management, fund development, strategic planning, and community organizing. She specializes in bringing best practices to service systems and organizations through the effective and innovative development of policies, programs, and people.

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Editorial
CreateSpace Independent Publishing Platform
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1490943870
ISBN 13 
9781490943879
Encuadernación
Tapa blanda
Número de páginas
28
Contacto del fabricante
Manufactured by Amazon on behalf of the author
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