Experiment-Driven Product Development: How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster - Tapa blanda

Rissen, Paul

 
9781484255278: Experiment-Driven Product Development: How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster
Tapa blanda
ISBN 10: 1484255275 ISBN 13: 9781484255278
Editorial: Apress, 2019

Sinopsis

Intermediate user level

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Acerca del autor

Paul Rissen has worked in digital product development for 13 years, starting as an information and UX architect at Siemens. He worked at the BBC for almost 10 years, covering the development of the first version of iPlayer, and various education and news products. Stepping into the role of product manager, first at the BBC and then with Springer Nature, Paul collaborated with others to develop the experiment-driven approach, and seeks to share this knowledge by writing this book.

De la contraportada


Improving your craft is a key skill for product and user experience professionals working in the digital era. There are many established methods of product development to inspire and focus teams—Sprint, Lean, Agile, Kanban—all of which focus on solutions to customer and business problems. Enter XDPD, or Experiment-Driven Product Development—a new approach that turns the spotlight on questions to be answered, rather than on solutions.

Within XDPD, discovery is a mindset, not a project phase. In Experiment-Driven Product Development, author Paul Rissen introduces a philosophy of product development that will hone your skills in discovery, research and learning. By guiding you through a practical, immediately applicable framework, you can learn to ask, and answer, questions which will supercharge your product development, making teams smarter and better at developing products and services that deliver for users and businesses alike. 

When applying the XDPD framework within your organization, the concept of an experiment—a structured way of asking, and answering, questions—becomes the foundation of almost everything you do, instilling a constant sense of discovery that keeps your team inspired. All types of activities, from data analysis to writing software, are seen through the lens of research. Rather than treating research as a separate task from the rest of product development, this book approaches the entire practice as one of research and continuous discovery.

Designing successful experiments takes practice. That’s where Rissen’s years of industry expertise come in. In this book, you are given step-by-step tools to ensure that meaningful, efficient progress is made with each experiment. This approach will prove beneficial to your team, your users, and most importantly, to your product’s lasting success.

Experiment-Driven Product Development offers a greater appreciation of the craft of experimentation and helps you adapt it in your own context. In our modern age of innovation, XDPD can put you ahead. Go forth and experiment!

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Editorial
Apress
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1484255275
ISBN 13 
9781484255278
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
148
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781484255292: Experiment-Driven Product Development: How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster

Edición Destacada

ISBN 10:  1484255291 ISBN 13:  9781484255292
Editorial: Apress, 2019
Tapa blanda