Sinopsis
Part I: Data.-
Chapter 1: Social Media Data.-
Chapter 2: From Data to Insights.-
Chapter 3: Luis Madureira.-
Part II: Defining Analytics in Social Media and Types of Analytics Tools.-
Chapter 4: Analytics in Social Media.-
Chapter 5: Dedicated vs. Hybrid Tools.-
Chapter 6: Alexander and Frederik Peiniger.-
Part III: Differences of Social Media Networks.-
Chapter 7: Social Network Landscape.-
Chapter 8: Tam Su.-
Part IV: The Analytics Process.-
Chapter 9: The Analytics Process.-
Chapter 10: Armando Terribili.-
Part V: Metrics, Dashboards, and Reports.-
Chapter 11: Metrics.-
Chapter 12: Dashboards.-
Chapter 13: Reports.-
Chapter 14: Milan Veverka.-
Part VI: Strategy and Tactics.-
Chapter 15: Strategy.-
Chapter 16: Tactics.-
Chapter 17: Michael Wu.-
Part VII: The Future.-
Chapter 18: Prescriptive Analytics.-
Chapter 19: The Future of Social Media Analytics.-
"Sinopsis" puede pertenecer a otra edición de este libro.
