Social Media Analytics Strategy: Using Data to Optimize Business Performance - Tapa blanda

Sinopsis

​Part I: Data.-

Chapter 1: Social Media Data.-

Chapter 2: From Data to Insights.-

Chapter 3: Luis Madureira.-

Part II: Defining Analytics in Social Media and Types of Analytics Tools.-

Chapter 4: Analytics in Social Media.-

Chapter 5: Dedicated vs. Hybrid Tools.-

Chapter 6: Alexander and Frederik Peiniger.-

Part III: Differences of Social Media Networks.-

Chapter 7: Social Network Landscape.-

Chapter 8: Tam Su.-

Part IV: The Analytics Process.-

Chapter 9: The Analytics Process.-

Chapter 10: Armando Terribili.-

Part V: Metrics, Dashboards, and Reports.-

Chapter 11: Metrics.-

Chapter 12: Dashboards.-

Chapter 13: Reports.-

Chapter 14: Milan Veverka.-

Part VI: Strategy and Tactics.-

Chapter 15: Strategy.-

Chapter 16: Tactics.-

Chapter 17: Michael Wu.-

Part VII: The Future.-

Chapter 18: Prescriptive Analytics.-

Chapter 19: The Future of Social Media Analytics.-

"Sinopsis" puede pertenecer a otra edición de este libro.