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Sinopsis
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform-an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.
What You'll Learn
- Take a behind-the-scenes tour of AdWords, including how to create an account
- Create and launch a campaign as well as ads, including keyword tools
- Monitor a campaign, including time frame, clicks and CTR, and reporting
- Implement various campaign strategies, including support email and dealing with errors
- Use Ad extensions as well as site links
Who This Book Is For
Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.De la contraportada
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.
What You ll Learn:
- Take a behind-the-scenes tour of AdWords, including how to create an account
- Create and launch a campaign as well as ads, including keyword tools
- Monitor a campaign, including time frame, clicks and CTR, and reporting
- Implement various campaign strategies, including support email and dealing with errors
- Use Ad extensions as well as site links
"Sobre este título" puede pertenecer a otra edición de este libro.
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Introduction to Search Engine Marketing and Adwords: A Guide for Absolute Beginners
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Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
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Condición: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Nº de ref. del artículo: ABNR-208508
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Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
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Introduction to Search Engine Marketing and Adwords: A Guide for Absolute Beginners (Paperback or Softback)
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Apress 6/21/2017, 2017
ISBN 10: 1484228472
ISBN 13: 9781484228470
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Introduction to Search Engine Marketing and Adwords : A Guide for Absolute Beginners
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Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners
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Introduction to Search Engine Marketing and Adwords : A Guide for Absolute Beginners
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Introduction to Search Engine Marketing and Adwords: A Guide for Absolute Beginners
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