Starting Your Own Business?: 10 Questions to Consider Before Investing a Dime, Corban University Edition - Tapa blanda

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For more than thirty years, Certified Business Communicator P. Griffith (Griff) Lindell has served as a senior level marketing strategist and a leader to established, reorganizing, and emerging companies. He has developed a unique process to assist executive teams in articulating their purpose, goals, core values, and strategy through customer-centric planning. Using innovative and creative thinking tools, Griff shows budding entrepreneurs how to (a) gain an intimate understanding of customers, (b) a thorough understanding of competitors, and (c) a clearer understanding of themselves. Griff has taught courses in leadership, sales, and marketing for such institutions as University of California, Azusa Pacific University, San Diego Christian College, Marylhurst University, Eastern Oregon University, and Concordia University. He is now Dean of the School of Business at Corban University. As a motivational speaker, he has shared his unique insights on business with dozens of corporations including Medical Marketing Association; American Heart Association; Billy Graham Training Center; Business Marketing Association (BMA); American Marketing Association; Hewlett Packard; Agilent; The Clorox Company, and Polycom International. Griff has helped launch a charity providing homes, help, and hope for displaced and distressed children around the world. Their first life-changing project was in Chiang Mei, Thailand. "Business success is good. Personal significance is what matters." -Griff