Get Your Price!: Value-Based Strategy for Capital Equipment Companies - Tapa blanda

Chase, Michael

 
9781483569529: Get Your Price!: Value-Based Strategy for Capital Equipment Companies
Tapa blanda
ISBN 10: 1483569527 ISBN 13: 9781483569529
Editorial: BookBaby, 2016

Sinopsis

Capital equipment professionals, do you want more customers at higher prices?Are your customers treating your products like commodities? Are your competitors’ getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need help defending prices? If you answered yes to any of these, then this book is for you.“Get Your Price!” is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You’ll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Michael Chase is a veteran of the capital equipment industry and the president of Tekcess International, a consulting firm that helps capital equipment companies grow and compete. Mike is also the author of "Equipped to Win" and publishes "Equipped", a monthly management newsletter for capital equipment professionals. To learn more about Mike and Tekcess International, visit www.tekcess.com

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
BookBaby
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1483569527
ISBN 13 
9781483569529
Encuadernación
Tapa blanda
Número de páginas
222
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781483565804: Get Your Price!: Value-Based Strategy for Capital Equipment Companies

Edición Destacada

ISBN 10:  1483565807 ISBN 13:  9781483565804
Editorial: BookBaby, 2016
Tapa dura