Marketing Machine: The Secret History of the Future of Marketing (ROI) - Tapa blanda

Powell, Guy R.

 
9781483489193: Marketing Machine: The Secret History of the Future of Marketing (ROI)
Tapa blanda
ISBN 10: 1483489191 ISBN 13: 9781483489193
Editorial: Lulu Publishing Services, 2018

Sinopsis

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn’t what you’d like it to be, if your consumer’s purchase cycle is complex or long lasting, or if your products and services don’t lend themselves to being purchased online, you already know it’s not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: • needs to be a machine. • needs to be agile. • needs to be prepared for the future. • must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Lulu Publishing Services
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1483489191
ISBN 13 
9781483489193
Encuadernación
Tapa blanda
Número de páginas
226
Contacto del fabricante
no disponible
Persona responsable
no disponible

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Editorial: Lulu Publishing Services, 2018
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