Marketing Analytics: Strategic Models and Metrics

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9781481900300: Marketing Analytics: Strategic Models and Metrics
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Book by Sorger Stephan

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Reseña del editor:

Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

The book contains a wealth of information on marketing analytics:

  • Almost 500 pages of text, covering a wide variety of decision models and metrics
  • Nearly 400 figures, including diagrams, tables, and charts
  • Step-by-step instructions on market segmentation, conjoint analysis, and other techniques
  • Current examples demonstrating how organizations are applying models and metrics

The list of chapters below includes a sample of the topics:

  • Chapter 1. Introduction - Introduction to marketing analytics
  • Chapter 2. Market Insight - Market sizing and trend analysis
  • Chapter 3. Market Segmentation - Segment identification, analysis, and strategy
  • Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy
  • Chapter 5. Business Strategy - Analytics-based strategy selection
  • Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining
  • Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics
  • Chapter 8. Price Analytics - Pricing techniques and assessment
  • Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection
  • Chapter 10. Promotion Analytics - Promotion budget estimation and allocation
  • Chapter 11. Sales Analytics - Metrics for sales, profitability, and support
  • Chapter 12. Analytics in Action - Pivot tables and data-driven presentations

Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.

Biografía del autor:

Stephan Sorger, M.S., M.B.A., is an authority on marketing analytics, supported with both professional and academic work on the subject. Professionally, Mr. Sorger has applied quantitative methods at leading organizations such as Oracle, 3Com, and NASA. As an instructor, Mr. Sorger has taught marketing analytics at the University of California, Berkeley Extension since 2008.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción Createspace Independent Publishing Platform, 2013. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****.Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metrics The list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analytics Chapter 2. Market Insight - Market sizing and trend analysis Chapter 3. Market Segmentation - Segment identification, analysis, and strategy Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy Chapter 5. Business Strategy - Analytics-based strategy selection Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics Chapter 8. Price Analytics - Pricing techniques and assessment Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection Chapter 10. Promotion Analytics - Promotion budget estimation and allocation Chapter 11. Sales Analytics - Metrics for sales, profitability, and support Chapter 12. Analytics in Action - Pivot tables and data-driven presentations Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See for a complete record of all changes. Nº de ref. del artículo: APC9781481900300

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Descripción Createspace Independent Publishing Platform, 2013. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****. Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metrics The list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analytics Chapter 2. Market Insight - Market sizing and trend analysis Chapter 3. Market Segmentation - Segment identification, analysis, and strategy Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy Chapter 5. Business Strategy - Analytics-based strategy selection Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics Chapter 8. Price Analytics - Pricing techniques and assessment Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection Chapter 10. Promotion Analytics - Promotion budget estimation and allocation Chapter 11. Sales Analytics - Metrics for sales, profitability, and support Chapter 12. Analytics in Action - Pivot tables and data-driven presentations Edition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See for a complete record of all changes. Nº de ref. del artículo: APC9781481900300

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Descripción CreateSpace Independent Publishing Platform. Paperback. Condición: New. This item is printed on demand. 498 pages. Dimensions: 9.5in. x 7.4in. x 1.4in.Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics Nearly 400 figures, including diagrams, tables, and charts Step-by-step instructions on market segmentation, conjoint analysis, and other techniques Current examples demonstrating how organizations are applying models and metrics The list of chapters below includes a sample of the topics: Chapter 1. Introduction - Introduction to marketing analytics Chapter 2. Market Insight - Market sizing and trend analysis Chapter 3. Market Segmentation - Segment identification, analysis, and strategy Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy Chapter 5. Business Strategy - Analytics-based strategy selection Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining Chapter 7. Product and Service Analytics - Conjoint analysis and productservice metrics Chapter 8. Price Analytics - Pricing techniques and assessment Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection Chapter 10. Promotion Analytics - Promotion budget estimation and allocation Chapter 11. Sales Analytics - Metrics for sales, profitability, and support Chapter 12. Analytics in Action - Pivot tables and data-driven presentations Edition: First Edition, Version 1. 1, introduced November 2013. Revision 1. 1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1. 0). See StephanSorger. com for a complete record of all changes. This item ships from La Vergne,TN. Paperback. Nº de ref. del artículo: 9781481900300

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Descripción CreateSpace Independent Publishing Platform, 2013. Condición: New. book. Nº de ref. del artículo: M1481900307

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