Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consu - Tapa blanda

Schwartz, Gary

 
9781476718705: Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consu
Tapa blanda
ISBN 10: 1476718709 ISBN 13: 9781476718705
Editorial: Atria, 2012

Sinopsis

From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer

From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes & Noble to Google— Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.

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Acerca del autor

Gary Schwartz began his career as a columnist in Japan and later became an anchor on Asahi Television. He ran number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. Schwartz has played a leadership role in the mobile industry, founding the mobile committee for the Interactive Advertising Bureau (IAB) in 2005 and presently serving as North American chairman of the Mobile Entertainment Forum (MEF). In this capacity, Schwartz is developing a global mobile commerce practice to service brands, retailers, and content owners. He lives with his family in Toronto.

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Editorial
Atria
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1476718709
ISBN 13 
9781476718705
Encuadernación
Tapa blanda
Número de páginas
80
Contacto del fabricante
no disponible
Persona responsable
no disponible