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Sinopsis
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.
Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
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Acerca del autor
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
De la contraportada
The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Corporate Communication: A Guide to Theory and Practice
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SAGE Publications Ltd, 2017
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Corporate Communication : A Guide to Theory and Practice
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Corporate Communication: A Guide to Theory and Practice
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ISBN 13: 9781473953703
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Corporate Communication: A Guide to Theory and Practice
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SAGE Publications Ltd, 2017
ISBN 10: 1473953707
ISBN 13: 9781473953703
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Corporate Communication: A Guide to Theory and Practice
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ISBN 13: 9781473953703
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Corporate Communication: A Guide to Theory and Practice
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Corporate Communication: A Guide to Theory and Practice
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ISBN 13: 9781473953703
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ISBN 13: 9781473953703
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