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Sinopsis
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. . Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East. Researcher and Course Director for MSc International Tourism and Hospitality at Leeds Beckett University, UK.
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International Marketing Strategy
Publicado por
GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-R-038-01843
Cantidad disponible: 2 disponibles
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International Marketing Strategy
Publicado por
GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-R-037-02167
Cantidad disponible: 3 disponibles
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International Marketing Strategy: Analysis, Development and Implementation
Publicado por
GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR009230161
Cantidad disponible: 1 disponibles
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International Marketing Strategy: Analysis, Development and Implementation
Publicado por
Cengage Learning EMEA, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs9842364319
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International Marketing Strategy: Analysis, Development and Implementation
Publicado por
Cengage Learning EMEA, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Nº de ref. del artículo: wbs6951462335
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International Marketing Strategy : Analysis, Development and Implementation
Publicado por
Cengage Learning, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. UK ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 17223880-20
Cantidad disponible: 2 disponibles
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International Marketing Strategy : Analysis, Development and Implementation
Publicado por
Cengage Learning, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. UK ed. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP90982868
Cantidad disponible: 8 disponibles
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International Marketing Strategy
Publicado por
Cengage Learning, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-R-038-01827
Cantidad disponible: 1 disponibles
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International Marketing Strategy: Analysis, Development and Implementation
Publicado por
Cengage Learning EMEA, United Kingdom, London, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR007418493
Cantidad disponible: 4 disponibles
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International Marketing Strategy: Analysis, Development and Implementation
Publicado por
Thomson Learning, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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Paperback
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 4241118
Cantidad disponible: 1 disponibles