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Reseña del editor
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
Biografía del autor
Isobel Doole Emeritus Professor of International Marketing at Sheffield Hallam University, UK and previously Dean of Sheffield Business School, Sheffield Hallam University, UK. . Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East. Researcher and Course Director for MSc International Tourism and Hospitality at Leeds Beckett University, UK.
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- EditorialCengage Learning EMEA
- Año de publicación2016
- ISBN 10 1473723701
- ISBN 13 9781473723702
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas491
EUR 2,86
EUR 6,59 gastos de envío desde Reino Unido a Estados Unidos de America
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International Marketing Strategy: Analysis, Development and Implementation
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GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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International Marketing Strategy: Analysis, Development and Implementation
Publicado por
Cengage Learning EMEA, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Nº de ref. del artículo: wbs6951462335
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International Marketing Strategy: Analysis, Development and Implementation
Publicado por
Cengage Learning EMEA, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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International Marketing Strategy: Analysis, Development and Implementation
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Paperback. Condición: Very Good. International Marketing Strategy: Analysis, Development and Implementation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781473723702
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International Marketing Strategy: Analysis, Development and Implementation
Publicado por
Cengage Learning EMEA, United Kingdom, London, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR007418493
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International Marketing Strategy: Analysis, Development and Implementation
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781473723702
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International Marketing Strategy
Publicado por
GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
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Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-R-037-02167
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International Marketing Strategy
Publicado por
GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-R-038-01843
Gastos de envío:
EUR 12,52
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Imagen de archivo
International Marketing Strategy
Publicado por
Cengage Learning, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-R-038-01827
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International Marketing Strategy
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Unbekannt, 2016
ISBN 10: 1473723701
ISBN 13: 9781473723702
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Librería: Buchpark, Trebbin, Alemania
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Condición: Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. Innen: gewellt / Feuchtigkeitsschaden. | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 26475063/3
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