Fashion Promotion in Practice (Required Reading Range) - Tapa blanda

Libro 37 de 44: Required Reading Range

Cope, Jon; Maloney, Dennis

 
9781472568922: Fashion Promotion in Practice (Required Reading Range)
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ISBN 10: 1472568923 ISBN 13: 9781472568922
Editorial: Fairchild Books, 2016

Sinopsis

A comprehensive, fully illustrated guide to contemporary fashion promotion practice, with insights from the world's leading practitioners

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Acerca de los autores

Jon Cope is a Senior Lecturer in Public Relations on the MA Public Relations course at Westminster University.

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK.

De la contraportada

Fashion lives and dies by stories. Aiming to ‘tell the stories of fashion’, Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns.

Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice.

Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.

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Editorial
Fairchild Books
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1472568923
ISBN 13 
9781472568922
Encuadernación
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Número de páginas
216
Contacto del fabricante
no disponible
Persona responsable
WordUnited GmbH
distribution@wordunited.com

Theodorstrasse 105
DUSSELDORF
40472
Alemania

Otras ediciones populares con el mismo título

9781350145474: Fashion Promotion in Practice (Required Reading Range)

Edición Destacada

ISBN 10:  1350145475 ISBN 13:  9781350145474
Editorial: Bloomsbury Visual Arts, 2019
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