Artículos relacionados a Communication Design: Insights from the Creative Industries:...

Communication Design: Insights from the Creative Industries: 49 (Required Reading Range) - Tapa blanda

Libro 5 de 44: Required Reading Range

Yates, Derek; Price, Jessie

 
9781472534408: Communication Design: Insights from the Creative Industries: 49 (Required Reading Range)
Tapa blanda
ISBN 10: 1472534409 ISBN 13: 9781472534408
Editorial: Fairchild Books, 2015

Sinopsis

The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Derek Yates is Programme Leader for Graphic Arts, Winchester School of Art, Southampton University.

Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.

De la contraportada

The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Fairchild Books
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1472534409
ISBN 13 
9781472534408
Encuadernación
Tapa blanda
Número de páginas
208
Contacto del fabricante
EDITIONS GALLIMARD
ufficio.anagrafiche@meli.it

Via Verdi, 8.
Assago Milano
20090
Italia