Total Competition: Lessons in Strategy from Formula One - Tapa blanda

Brawn, Ross

 
9781471162381: Total Competition: Lessons in Strategy from Formula One
Tapa blanda
ISBN 10: 1471162389 ISBN 13: 9781471162381
Editorial: Simon & Schuster UK, 2017

Sinopsis

'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. 

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports.

Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes. 

De la contraportada

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Simon & Schuster UK
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1471162389
ISBN 13 
9781471162381
Encuadernación
Tapa blanda
Número de páginas
313
Contacto del fabricante
Edizioni EL
casetta@mondadori.it

Via Mondadori 1,
Segrate Milano
20090
Italia

Otras ediciones populares con el mismo título

9781471162350: Total Competition: Lessons in Strategy from Formula One

Edición Destacada

ISBN 10:  1471162354 ISBN 13:  9781471162350
Editorial: Simon & Schuster Ltd, 2016
Tapa dura