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Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions., In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport., In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express
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Biografía del autor:
Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports. Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.
Biografía del autor:
Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, Brawn and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. He retired from the sport at the end of 2013. Adam Parr is a businessman, investor and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.
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- EditorialSimon & Schuster UK
- Año de publicación2017
- ISBN 10 1471162389
- ISBN 13 9781471162381
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- Número de páginas313
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Total Competition : Lessons in Strategy from Formula One
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(2017)
ISBN 10: 1471162389
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Total Competition: Lessons in Strategy from Formula One by Brawn, Ross, Parr, Adam [Paperback ]
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Total Competition Lessons in Strategy from Formula One
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Total Competition: Lessons in Strategy from Formula One
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Total Competition: Lessons in Strategy from Formula One
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(2017)
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Total Competition: Lessons in Strategy from Formula One
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Total Competition (Paperback)
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(2017)
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Descripción Paperback. Condición: new. Paperback. From Ross Brawnone of the most successful figures in Formula One auto racingcomes a compelling insiders account of what it takes to win, featuring practical advice for overcoming obstacles and becoming a champion both on and off the racetrack.Formula One racing is a wildly popular global sport with millions of fans and billions more engineering dollars at stake. For four decades, Ross Brawn has been one of the most innovative technical directors and team principals in the high-stakes world of Formula One. He is considered the most successful competitor in the history of Formula One to date, and the closest thing there is to a certifiable genius (The Wall Street Journal). Leading Benetton, Ferrari, Honda, and Mercedes, he has worked with legendary drivers such as Michael Schumacher, Jenson Button, and Lewis Hamilton to make them Grand Prix champions. Now, in this fascinating book, presented as a frank conversation between Brawn and fellow Formula One competitor Adam Parr, Brawn reflects upon his career, shares the philosophies and methods that led to his success, and offers lessons that every leader working with teamsat work, play, or homecan use to achieve their own goals, too. Brawn and Parr share details about the unique pressures of Formula One racing and the intense, cutthroat world they inhabited, where coming in second place is never good enough. Just as Phil Knight recounted his accomplishments and devastating setbacks in the building of the Nike brand in the New York Times bestseller Shoe Dog, this book also provides a blueprint for leading teams, imparting lessons such as Embrace Humility, Invest in People and Culture, Strive for Simplicity, Manage Complexity, and much more. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781471162381
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Total Competition: Lessons in Strategy from Formula One
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(2017)
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Descripción Paperback. Condición: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Nº de ref. del artículo: 9781471162381-GDR
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Total Competition
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Simon & Schuster UK 2017-06-29, London
(2017)
ISBN 10: 1471162389
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Total Competition: Lessons in Strategy from Formula One
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(2017)
ISBN 10: 1471162389
ISBN 13: 9781471162381
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Descripción Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships. Nº de ref. del artículo: B9781471162381
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