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Sinopsis
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
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Acerca del autor
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
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Contagious: How to Build Word of Mouth in the Digital Age
Publicado por
Simon & Schuster, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.43. Nº de ref. del artículo: G1471111709I4N10
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Contagious: How to Build Word of Mouth in the Digital Age
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Simon & Schuster UK, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
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Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Annotations to some page edges/pages, may include notes, highlighting or underlining. Nº de ref. del artículo: wbs2186002309
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Contagious : How to Build Word of Mouth in the Digital Age
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Simon & Schuster, Limited, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
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Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 7830290-6
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Contagious : How to Build Word of Mouth in the Digital Age
Publicado por
Simon & Schuster, Limited, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 7634549-6
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Contagious: How to Build Word of Mouth in the Digital Age
Publicado por
Simon & Schuster, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
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Contagious: How to Build Word of Mouth in the Digital Age
Publicado por
Simon & Schuster, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
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Tapa blanda
Librería: medimops, Berlin, Alemania
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Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M01471111709-G
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Contagious: How to Build Word of Mouth in the Digital Age
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Simon & Schuster Ltd, United Kingdom, London, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
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Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR006578533
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Contagious
Publicado por
Simon and Schuster Ltd, GB, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
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Paperback. Condición: New. Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how. Nº de ref. del artículo: LU-9781471111709
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Contagious: How to Build Word of Mouth in the Digital Age
Publicado por
Simon & Schuster, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
Antiguo o usado
Paperback
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
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Paperback. Condición: Good. Cover shows some wear, including creasing. Some page corners are bent, but pages are otherwise clean, text and pictures are intact and unmarred. Nº de ref. del artículo: mon0003624242
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Contagious: How to Build Word of Mouth in the Digital Age
Publicado por
Simon & Schuster, 2014
ISBN 10: 1471111709
ISBN 13: 9781471111709
Antiguo o usado
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Librería: MusicMagpie, Stockport, Reino Unido
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Condición: Very Good. 1750928117. 6/26/2025 8:55:17 AM. Nº de ref. del artículo: U9781471111709
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