Artículos relacionados a Foreign entry commitment as a human choice

Foreign entry commitment as a human choice - Tapa dura

Oortwijn, Maud

 
9781470916923: Foreign entry commitment as a human choice
Tapa dura
ISBN 10: 1470916924 ISBN 13: 9781470916923
Editorial: Lulu.com, 2012

Sinopsis

Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn’s research work finds how this learning process within the firm is reflected in the managerial host country assessment. Managers perceive the new host country more optimistic with increasing experience in international business. International Business scholars often report on macro-economic factors and post-entrance business performance. This research studies 25 firms on 54 foreign entry commitment choices while in the process of decision making for foreign entrance. This also allows for unique insight in the Go/No-Go decision. Some firms decide to cancel or postpone plans, while others continue with different entry modes.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Firms increase commitment to foreign markets with growing experience in international business. The basic premise of the internationalization process theory is that knowledge is acquired through experience abroad. Maud Oortwijn's research work finds how this learning process within the firm is reflected in the managerial host country assessment. Managers perceive the new host country more optimistic with increasing experience in international business. International Business scholars often report on macro-economic factors and post-entrance business performance. This research studies 25 firms on 54 foreign entry commitment choices while in the process of decision making for foreign entrance. This also allows for unique insight in the Go/No-Go decision. Some firms decide to cancel or postpone plans, while others continue with different entry modes.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Lulu.com
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1470916924
ISBN 13 
9781470916923
Encuadernación
Tapa dura
Número de páginas
290
Contacto del fabricante
no disponible
Persona responsable
HACHETTE LIVRE SA
https://www.hachette.fr/

1 AVENUE GUTENBERG
MAUREPAS CEDEX
78319
Francia