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Emergency Public Relations: Crisis Management in a 3.0 World - Tapa dura

Bernstein, Alan B.; Rakowitz, Cindy

 
9781469159546: Emergency Public Relations: Crisis Management in a 3.0 World
Tapa dura
ISBN 10: 1469159546 ISBN 13: 9781469159546
Editorial: Xlibris, 2012

Reseña del editor

The great economic downturn; tumultuous weather patterns; Ponzi schemes; Occupy protests; political uncertainty; flash mobs and mall melees make daily headlines. When you hear about catastrophic news, do you ever think about how an unanticipated event might affect your business? As you know from the classic Boy Scout mantra, it is always best to be prepared. This quick read teaches you the art and science of crisis management and rapid response to PR emergencies. A review from Andrew Scott, Grammy Nominated Producer/Songwriter, Owner of ASA Public Relations: "Bold, tenacious, and downright in-your-face. Alan B. Bernstein and Cindy Rakowitz create a masterpiece in public relations management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book tackles all angles of crisis management from brand salvaging to social media handling. A must-read for publicists, marketing professionals, service providers, and business owners..."

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Editorial
Xlibris
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1469159546
ISBN 13 
9781469159546
Encuadernación
Tapa dura
Número de páginas
204
Contacto del fabricante
no disponible
Persona responsable
no disponible