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Strategic Tools and Methods for Promoting Hospitality and Tourism Services - Tapa dura

 
9781466697614: Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Tapa dura
ISBN 10: 146669761X ISBN 13: 9781466697614
Editorial: Business Science Reference, 2016

Sinopsis

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Alexandru-Mircea Nedelea, Stefan cel Mare University of Suceava, Romania.

Maximiliano Korstanje, University of Palermo, Argentina.

Babu George, Fort Hays State University, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Science Reference
Año de publicación
2016
Idioma
Inglés
ISBN 10 
146669761X
ISBN 13 
9781466697614
Encuadernación
Tapa dura
Número de páginas
346
Editor
Nedelea Alexandru-Mircea, George Babu, Korstanje Maximiliano
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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