Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (Premier Reference Source) - Tapa dura

 
9781466600959: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications (Premier Reference Source)
Tapa dura
ISBN 10: 1466600950 ISBN 13: 9781466600959
Editorial: Business Science Reference, 2012

Sinopsis

Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

Reseña del editor

Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Science Reference
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1466600950
ISBN 13 
9781466600959
Encuadernación
Tapa dura
Número de páginas
388
Editor
Meier Andreas, Donzé Laurent
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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Hamburg
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Alemania