"Sinopsis" puede pertenecer a otra edición de este libro.
"This book is derived from a lecture course in data mining for MBA students. ... assumes very little in the way of mathematical or statistical background. The writing style is generally good, and the book should prove useful to its target audience."
―David Scott, International Statistical Review (2013), 81, 2
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.
The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.
Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,94
A Estados Unidos de America
Descripción Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think1466503963
Descripción Condición: new. Nº de ref. del artículo: FrontCover1466503963
Descripción Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_1466503963
Descripción Paperback. Condición: New. Brand New!. Nº de ref. del artículo: VIB1466503963
Descripción Paperback. Condición: new. New. Nº de ref. del artículo: Wizard1466503963
Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9781466503960
Descripción Condición: New. Book is in NEW condition. Nº de ref. del artículo: 1466503963-2-1
Descripción Paperback. Condición: New. Nº de ref. del artículo: 6666-TNFPD-9781466503960
Descripción Hardcover. Condición: Brand New. 1st edition. 300 pages. 10.00x7.00x0.80 inches. In Stock. Nº de ref. del artículo: __1466503963
Descripción Condición: new. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Nº de ref. del artículo: PSN1466503963