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"This book is derived from a lecture course in data mining for MBA students. ... assumes very little in the way of mathematical or statistical background. The writing style is generally good, and the book should prove useful to its target audience."
―David Scott, International Statistical Review (2013), 81, 2
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.
The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.
Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.
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1. Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
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ISBN 10: 1466503963
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Descripción CRC, Imprint of Taylor & Francis. Softcover. Condición: New. Brand NEW, International Edition. ISBN and Cover same with similar contents as US edition. Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer. We also ship to PO Box addresses .Choose Expedited Shipping for FASTER DELIVERY Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it.100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Customer Satisfaction Guaranteed. Nº de ref. del artículo: D-AO-14728
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2. Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
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CRC, Imprint of Taylor & Francis
ISBN 10: 1466503963
ISBN 13: 9781466503960
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Descripción CRC, Imprint of Taylor & Francis. Softcover. Condición: New. Brand NEW, International Edition. ISBN and Cover same with similar contents as US edition. Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer. We also ship to PO Box addresses .Choose Expedited Shipping for FASTER DELIVERY Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it.100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Customer Satisfaction Guaranteed. Nº de ref. del artículo: R-AO-14728
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3. Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
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ISBN 10: 1466503963
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Descripción CRC, Imprint of Taylor & Francis. Softcover. Condición: New. Brand NEW, International Edition. ISBN and Cover same with similar contents as US edition. Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer. We also ship to PO Box addresses .Choose Expedited Shipping for FASTER DELIVERY Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it.100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Customer Satisfaction Guaranteed. Nº de ref. del artículo: AO-14728
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4. CUSTOMER AND BUSINESS ANALYTICS: APPLIED DATA MINING: DANIEL S. PUTLER
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