Casing Risk and Crisis Communication - Tapa blanda

Liberman Et Al

 
9781465288059: Casing Risk and Crisis Communication
Tapa blanda
ISBN 10: 1465288058 ISBN 13: 9781465288059
Editorial: Kendall Hunt Publishing Company, 2017

Sinopsis

Crisis and risk communication are equally important to the structure of society. Without understanding how to effectively respond to, and potentially avoid, crisis and risk, individuals could find themselves in a state of everlasting collapse.
Casing Crisis and Risk Communication explores specific events that arose and describes how effective communication was responsible for sensemaking. The publication helps the reader develop a deeper understanding of, appreciation for, interest in, and dedication to, crisis and risk communication.
Casing Crisis and Risk Communication, by Corey J. Liberman, Dariela Rodriguez, and Theodore A. Avtgis:

  • Bridges the theoretical with the practical by using a series of case studies that deal with crisis and communication. Cases include Apple's ""Bendgate"" crisis, the Blue Bell Listeria crisis, the case of Paula Deen, Carnival's response to the Costa Concordia crisis, and much more.
  • Presents an abundance of theories, models, and data on crisis and risk communication.
  • Describes effective communication strategies when dealing with crisis or risk. Strategies include providing information to affected, or potentially affected, individuals regarding appropriate actions, providing answers to questions regarding possible risk outcomes, and providing messages in easily-decodable forms.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Kendall Hunt Publishing Company
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1465288058
ISBN 13 
9781465288059
Encuadernación
Tapa blanda
Número de páginas
218
Contacto del fabricante
no disponible
Persona responsable
no disponible