Artículos relacionados a Casing Public Relations

Casing Public Relations - Tapa blanda

Wrench Et Al

 
9781465217486: Casing Public Relations
Tapa blanda
ISBN 10: 1465217487 ISBN 13: 9781465217486
Editorial: Kendall/Hunt Publishing Company, 2014

Sinopsis

Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations….

Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be used in all workplace settings and life in general. The process enables students to apply theories and concepts that they are learning in an immediately applicable fashion. This maximizes retention.

Casing Public Relations features more than thirty intriguing fictional case study scenarios that all levels of decision makers in our media and social media saturated world may face. 

Casing Public Relations:

  • Is an invaluable supplementary book for in-person or online undergraduate/entry level graduate public relations and communication courses.
  • Uses the "safe distance case method of study" to analyze scenarios. This approach to teaching and learning is most notably used in the legendary Harvard Law School.
  • Brings issues to life by featuring case studies written by a diverse collection of public relations scholars and practitioners.
  • Does not limit the reader with potential solutions and best solutions to a problem. This enables a class to apply the concepts of a PR course to the case itself and come up with a decision on their own.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Kendall/Hunt Publishing Company
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1465217487
ISBN 13 
9781465217486
Encuadernación
Tapa blanda
Número de páginas
270
Contacto del fabricante
no disponible
Persona responsable
no disponible