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Sinopsis
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.
E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
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Acerca del autor
Sanjay Mohapatra received his B.E. from NIT Rourkela, M.Tech from IIT Madras, PGDBM XIMB, India and has finished his Ph.D. from Utkal University, India under management department. At present, he is an associate professor in Information Systems in XIMB, India. Professor Mohapatra has more than 21 years of industry experience. He has worked in various capacities in organizations like Hindusthan Aeronautics Limited, Larsen & Toubro, PricewaterHouse, Infosys, Polaris & J&B Software. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. He has authored/co-authored ten books, more than twenty papers in peer reviewed international journals.
De la contraportada
This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates people focused approaches that can be used for marketing products and services through internet.
E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.
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- EditorialSpringer
- Año de publicación2012
- ISBN 10 1461441412
- ISBN 13 9781461441410
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas282
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E-Commerce strategy. Text and cases.
Publicado por
New York, Springer., 2013
ISBN 10: 1461441412
ISBN 13: 9781461441410
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Librería: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Alemania
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XVIII, 262 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Stamped. Springer texts in business and economics. Sprache: Englisch. Nº de ref. del artículo: 38936HB
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E-Commerce Strategy
Impresión bajo demandaLibrería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware - E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field. 280 pp. Englisch. Nº de ref. del artículo: 9781461441410
Cantidad disponible: 2 disponibles
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E-Commerce Strategy: Text and Cases (Springer Texts in Business and Economics)
Librería: Ria Christie Collections, Uxbridge, Reino Unido
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Condición: New. In. Nº de ref. del artículo: ria9781461441410_new
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E-Commerce Strategy
Impresión bajo demandaLibrería: moluna, Greven, Alemania
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Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Covers topics relating to e-commerce not found in many competing books such as Open Source, Online Research, M-Commerce, Peer-to-peer systems Includes 10 case studies that illustrate e-commerce concepts Each chapter includes Learning Object. Nº de ref. del artículo: 4198343
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E-Commerce Strategy: Text and Cases (Hardback or Cased Book)
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
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Hardback or Cased Book. Condición: New. E-Commerce Strategy: Text and Cases 1.15. Book. Nº de ref. del artículo: BBS-9781461441410
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E-Commerce Strategy : Text and Cases
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Springer US, Springer New York, 2012
ISBN 10: 1461441412
ISBN 13: 9781461441410
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field. Nº de ref. del artículo: 9781461441410
Cantidad disponible: 1 disponibles
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E-Commerce Strategy: Text and Cases
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Springer-Verlag New York Inc., 2012
ISBN 10: 1461441412
ISBN 13: 9781461441410
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Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
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Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 614. Nº de ref. del artículo: C9781461441410
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E-Commerce Strategy
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Springer US, Springer New York Aug 2012, 2012
ISBN 10: 1461441412
ISBN 13: 9781461441410
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Neuware -¿¿E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall,the useful guidelines provided should prove valuable to students and researchers in the field.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 280 pp. Englisch. Nº de ref. del artículo: 9781461441410
Cantidad disponible: 2 disponibles
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E-commerce Strategy: Text and Cases
Librería: Revaluation Books, Exeter, Reino Unido
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Hardcover. Condición: Brand New. 2013 edition. 280 pages. 9.25x6.50x0.75 inches. In Stock. Nº de ref. del artículo: x-1461441412
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E-Commerce Strategy: Text and Cases (Springer Texts in Business and Economics)
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
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Condición: New. Nº de ref. del artículo: ABLIING23Mar2716030036377
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