Mixed-Mode Modelling: Mixing Methodologies For Organisational Intervention (Applied Optimization): 58 - Tapa blanda

Whilst traditional operational research and management science texts have covered the highly quantitative aspects of business modelling, they have tended to ignore the important issues surrounding the engagement of people in the development of models and implementation of policies that arise from debate. Where texts have covered both areas, they have tended to be dealt with in isolation from each other. Now, for the first time, this new text brings together these key considerations in a series of chapters, each of which outlines a particular approach to mixed mode modelling. This book deals with the theory and practice of this new way of addressing business problems. Audience: The book is aimed at a wide-ranging audience, but will be especially useful to MBA students who require a mix of business and academic approaches to their work. Undergraduate business and management science students will also find the book useful, as will business people who want to examine their own processes more carefully.

The 1980s and 1990s have seen a growing interest in research and practice in the use of methodologies within problem contexts characterised by a primary focus on technology, human issues, or power. During the last five to ten years, this has given rise to challenges regarding the ability of a single methodology to address all such contexts, and the consequent development of approaches which aim to mix methodologies within a single problem situation. This has been particularly so where the situation has called for a mix of technological (the so-called 'hard') and human­ centred (so-called 'soft') methods. The approach developed has been termed mixed-mode modelling. The area of mixed-mode modelling is relatively new, with the phrase being coined approximately four years ago by Brian Lehaney in a keynote paper published at the 1996 Annual Conference of the UK Operational Research Society. Mixed-mode modelling, as suggested above, is a new way of considering problem situations faced by organisations. Traditional technological approaches used in management science have suffered criticisms relating to their adequacy in the past few decades, and these hard approaches have been replaced by soft methods, which consider process more relevant than outcome. However, the sole use of human­ centred approaches to organisational problems has also proved to be inadequate. Mixed-mode modelling accepts the importance of both process and outcome, and provides enabling mechanisms for hard and soft investigation to be undertaken.