Flameout: The Rise and Fall of Burger Chef - Tapa blanda

Mcdonald, John P.

 
9781456418632: Flameout: The Rise and Fall of Burger Chef
Tapa blanda
ISBN 10: 1456418637 ISBN 13: 9781456418632
Editorial: Createspace Independent Pub, 2011

Sinopsis

This is the story of the greatest might-have-been in the history of the fast food business. How did a company that began almost by accident become the innovation leader by 1960? What caused a decade-long slide that began right at the moment of their greatest success? Understanding begins with studying the experiences that forged Burger Chef and its leaders, and then learning from the mistakes corporations can make when they replace innovation and entrepreneurship with process and control a lesson as important today as it was a half-century ago.

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Reseña del editor

This is the story of the greatest might-have-been in the history of the fast food business. How did a company that began almost by accident become the innovation leader by 1960? What caused a decade-long slide that began right at the moment of their greatest success? Understanding begins with studying the experiences that forged Burger Chef and its leaders, and then learning from the mistakes corporations can make when they replace innovation and entrepreneurship with process and control—a lesson as important today as it was a half-century ago.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Createspace Independent Pub
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1456418637
ISBN 13 
9781456418632
Encuadernación
Tapa blanda
Número de páginas
237
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780557914296: Flameout: The Rise and Fall of Burger Chef

Edición Destacada

ISBN 10:  0557914299 ISBN 13:  9780557914296
Editorial: Lulu.com, 2011
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