Creating Blockbusters!: How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books - Tapa dura

Acerca del autor

Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel.

De la contraportada

From best-selling novels to the movies that flood the box office, blockbusters play a big part in American society. But most entertainment options never achieve blockbuster status so they fail or fade into history. An immense asset to entertainment executives, screenwriters, and novelists, this book outlines the essential principles for crafting massive blockbusters.
Award-winning entertainment researcher and consultant Gene Del Vecchio offers an insider's look at the entertainment industry and delivers proven methods, based on insights from experts across the nation and in-depth research about what audiences crave. Research conducted exclusively for this book identifies the emotional needs that audiences want satisfied through storytelling, the types of characters they wish to see most, and the problems audiences have with today's entertainment.
This guide provides practical tools to help you generate great ideas, develop them, and market them in ways that have the potential to lead to multicategory business franchises that dominate pop culture and attain "ever-cool" status.

Author Gene Del Vecchio is an entertainment researcher, consultant, novelist, and founder of his own consulting firm in Valencia, California. He has helped entertainment giants create, develop, and market blockbuster entertainment for more than thirty years. He has researched and consulted on well over a hundred TV shows, films, and franchise-based product lines.
Del Vecchio is also the author of Pelican's The Blockbuster Toy! How to Invent the Next BIG Thing and Creating Ever-Cool: A Marketer's Guide to a Kid's Heart. He also wrote The Pearl of Anton and The Sword of Anton, which received a Young Adults' Choices Award from the International Reading Association.
Clients over the years have included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Mattel, and MGA Entertainment.

De la solapa interior

From best-selling novels to the movies that flood the box office, blockbusters play a big part in American society. But most entertainment options never achieve blockbuster status so they fail or fade into history. An immense asset to entertainment executives, screenwriters, and novelists, this book outlines the essential principles for crafting massive blockbusters.
Award-winning entertainment researcher and consultant Gene Del Vecchio offers an insider's look at the entertainment industry and delivers proven methods, based on insights from experts across the nation and in-depth research about what audiences crave. Research conducted exclusively for this book identifies the emotional needs that audiences want satisfied through storytelling, the types of characters they wish to see most, and the problems audiences have with today's entertainment.
This guide provides practical tools to help you generate great ideas, develop them, and market them in ways that have the potential to lead to multicategory business franchises that dominate pop culture and attain "ever-cool" status.

Author Gene Del Vecchio is an entertainment researcher, consultant, novelist, and founder of his own consulting firm in Valencia, California. He has helped entertainment giants create, develop, and market blockbuster entertainment for more than thirty years. He has researched and consulted on well over a hundred TV shows, films, and franchise-based product lines.
Del Vecchio is also the author of Pelican's The Blockbuster Toy! How to Invent the Next BIG Thing and Creating Ever-Cool: A Marketer's Guide to a Kid's Heart. He also wrote The Pearl of Anton and The Sword of Anton, which received a Young Adults' Choices Award from the International Reading Association.
Clients over the years have included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Mattel, and MGA Entertainment.