Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners - Tapa dura

Mazzeo, Michael; Oyer, Paul; Schaefer, Scott

 
9781455598892: Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Tapa dura
ISBN 10: 1455598895 ISBN 13: 9781455598892
Editorial: BUSINESS PLUS, 2014

Sinopsis

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.


Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.

The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management where he teaches the school's core MBA class in Business Strategy. Mike has a PhD in Economics from Stanford University, and lives in Chicago with his eight-year old son and many, many Legos.

Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.

Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
BUSINESS PLUS
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1455598895
ISBN 13 
9781455598892
Encuadernación
Tapa dura
Número de páginas
279
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781447286332: The Roadside MBA: Backroad Lessons for Entrepreneurs, Executives and Small Business Owners

Edición Destacada

ISBN 10:  1447286332 ISBN 13:  9781447286332
Editorial: Pan, 2015
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