Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

3,52 valoración promedio
( 141 valoraciones por Goodreads )
 
9781455598892: Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Ver todas las copias de esta edición ISBN.
 
 
Críticas:

"Roadside MBA succeeds admirably in providing fresh examples to illustrate the basic tenets of MBA theory." "The Economist""

"Roadside MBA combines humor with business theory and practice in a fresh, amusing way. You'll be entertained and educated, ending up with a newfound admiration for the ingenuity of small-town businesses." "Success""

"Roadside MBA succeeds admirably in providing fresh examples to illustrate the basic tenets of MBA theory."--The Economist

"For those who don't have the time or money to go to business school, but teem with ambition, or for burgeoning small business owners looking for creative ideas, Roadside MBA is an excellent primer. Pick and choose the businesses that illustrate what you want to learn, grab your favorite snacks, and then hit the road, because with Mazzeo, Oyer, and Schaefer at the wheel, you're in good hands."--Fortune.com

"A reminder of everything that makes business vital, fascinating--even fun."--Inc. Magazine

"An excellent primer on dealing with problems that keep managers...awake at night."--Financial Times

"A great new book that combines two quintessentially American things: the road trip and small businesses."--Jack Covert selects

"Refreshingly different from your typical high-toned business books....Timeless lessons for every executive, entrepreneur, and business student."--Bloomberg BusinessWeek

"Roadside MBA combines humor with business theory and practice in a fresh, amusing way. You'll be entertained and educated, ending up with a newfound admiration for the ingenuity of small-town businesses."--Success

Reseña del editor:

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Mazzeo
Publicado por Warner Books, Incorporated (2014)
ISBN 10: 1455598895 ISBN 13: 9781455598892
Nuevo Cantidad disponible: > 20
Librería
textbooksNow
(Westchester, IL, Estados Unidos de America)
Valoración
[?]

Descripción Warner Books, Incorporated, 2014. Condición: New. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Nº de ref. del artículo: 5942568N1

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 6,68
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,22
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Mazzeo, Michael
Publicado por Hachette Book Group
ISBN 10: 1455598895 ISBN 13: 9781455598892
Nuevo Cantidad disponible: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Hachette Book Group. Condición: New. Brand New. Nº de ref. del artículo: 1455598895

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 11,59
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,90
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Mazzeo, Michael
ISBN 10: 1455598895 ISBN 13: 9781455598892
Nuevo Cantidad disponible: > 20
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2014. HRD. Condición: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. del artículo: VH-9781455598892

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 12,43
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,22
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Michael Mazzeo; Paul Oyer; Scott Schaefer
ISBN 10: 1455598895 ISBN 13: 9781455598892
Nuevo Cantidad disponible: > 20
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Condición: New. Depending on your location, this item may ship from the US or UK. Nº de ref. del artículo: 97814555988920000000

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 16,43
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Michael Mazzeo
Publicado por Little, Brown Company, United States (2014)
ISBN 10: 1455598895 ISBN 13: 9781455598892
Nuevo Tapa dura Cantidad disponible: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción Little, Brown Company, United States, 2014. Hardback. Condición: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern s Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a secret shopper program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D Alene s best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn t all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip. Nº de ref. del artículo: BZE9781455598892

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 19,33
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Michael Mazzeo
Publicado por Little, Brown Company, United States (2014)
ISBN 10: 1455598895 ISBN 13: 9781455598892
Nuevo Tapa dura Cantidad disponible: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Little, Brown Company, United States, 2014. Hardback. Condición: New. Language: English . Brand New Book. While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern s Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a secret shopper program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D Alene s best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn t all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip. Nº de ref. del artículo: AAS9781455598892

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 19,55
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Mazzeo, Michael
Publicado por Business Plus
ISBN 10: 1455598895 ISBN 13: 9781455598892
Nuevo Tapa dura Cantidad disponible: 1
Librería
Ohmsoft LLC
(Lake Forest, IL, Estados Unidos de America)
Valoración
[?]

Descripción Business Plus. Condición: New. Hardcover. Worldwide shipping. FREE fast shipping inside USA (express 2-3 day delivery also available). Tracking service included. Ships from United States of America. Nº de ref. del artículo: 1455598895

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 20,71
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Mazzeo, Michael, Oyer, Paul, Schaefer, S
Publicado por Business Plus (2014)
ISBN 10: 1455598895 ISBN 13: 9781455598892
Nuevo Tapa dura Cantidad disponible: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Business Plus, 2014. Hardcover. Condición: New. Never used!. Nº de ref. del artículo: P111455598895

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 32,47
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,60
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Mazzeo, Michael/ Oyer, Paul/ Schaefer, Scott
Publicado por Business Plus (2014)
ISBN 10: 1455598895 ISBN 13: 9781455598892
Nuevo Tapa dura Cantidad disponible: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Business Plus, 2014. Hardcover. Condición: Brand New. 279 pages. 9.50x6.50x1.25 inches. In Stock. Nº de ref. del artículo: zk1455598895

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 39,67
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,78
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Michael Mazzeo
ISBN 10: 1455598895 ISBN 13: 9781455598892
Nuevo Tapa dura Cantidad disponible: 1
Librería
AussieBookSeller
(SILVERWATER, NSW, Australia)
Valoración
[?]

Descripción Hardcover. Condición: New. Hardcover. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 279 pages. 0.499. Nº de ref. del artículo: 9781455598892

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 24,51
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 29,82
De Australia a Estados Unidos de America
Destinos, gastos y plazos de envío