Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

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9781455598892: Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management where he teaches the school's core MBA class in Business Strategy. Mike has a PhD in Economics from Stanford University, and lives in Chicago with his ten-year old son and many, many Legos.

Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.

Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.

Review:

"Roadside MBA is an excellent primer...With Mazzeo, Oyer, and Schaefer at the wheel, you're in good hands." - Fortune
"Succeeds admirably in its main aim, providing fresh examples to illustrate the basic tenets of MBA theory.  In doing so it cleverly addresses two different markets: MBA students who want fresh grist to their mills and roadside businesspeople who want an introduction to management theory." -  The Economist

"Sobre este título" puede pertenecer a otra edición de este libro.

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Mazzeo, Michael
Editorial: Grand Central Publishing 2014-06-10 (2014)
ISBN 10: 1455598895 ISBN 13: 9781455598892
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Descripción Grand Central Publishing 2014-06-10, 2014. Hardcover. Estado de conservación: New. Hardcover. Publisher overstock, may contain remainder mark on edge. Nº de ref. de la librería 9781455598892B

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Descripción Warner Books, Incorporated, 2014. Estado de conservación: New. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Nº de ref. de la librería 5942568N1

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Descripción 2014. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VH-9781455598892

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Descripción Hardcover. Estado de conservación: New. While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip. Nº de ref. de la librería 5466710

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Michael Mazzeo
Editorial: Little, Brown Company, United States (2014)
ISBN 10: 1455598895 ISBN 13: 9781455598892
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Descripción Little, Brown Company, United States, 2014. Hardback. Estado de conservación: New. Language: English . Brand New Book. While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern s Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a secret shopper program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D Alene s best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn t all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip. Nº de ref. de la librería AAS9781455598892

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Michael Mazzeo
Editorial: Little, Brown Company, United States (2014)
ISBN 10: 1455598895 ISBN 13: 9781455598892
Nuevos Tapa dura Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción Little, Brown Company, United States, 2014. Hardback. Estado de conservación: New. Language: English . Brand New Book. While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern s Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a secret shopper program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D Alene s best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn t all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip. Nº de ref. de la librería AAS9781455598892

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Michael Mazzeo
Editorial: Little, Brown Company, United States (2014)
ISBN 10: 1455598895 ISBN 13: 9781455598892
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Descripción Little, Brown Company, United States, 2014. Hardback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern s Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a secret shopper program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D Alene s best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn t all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip. Nº de ref. de la librería BZE9781455598892

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9.

Michael Mazzeo
Editorial: Business Plus
ISBN 10: 1455598895 ISBN 13: 9781455598892
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Descripción Business Plus. Hardcover. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9781455598892

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10.

Michael Mazzeo; Paul Oyer; Scott Schaefer
Editorial: Business Plus (2014)
ISBN 10: 1455598895 ISBN 13: 9781455598892
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California Spanish Books
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Descripción Business Plus, 2014. Estado de conservación: New. Nº de ref. de la librería I-9781455598892

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