Artículos relacionados a Roadside MBA: Back Road Lessons for Entrepreneurs,...
Sinopsis
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
he book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management where he teaches the school's core MBA class in Business Strategy. Mike has a PhD in Economics from Stanford University, and lives in Chicago with his eight-year-old son and many, many Legos.
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children. Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children."Sobre este título" puede pertenecer a otra edición de este libro.
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Roadside MBA
Publicado por
Grand Central Publishing, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss. Nº de ref. del artículo: 00094918872
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Imagen de archivo
Roadside MBA
Publicado por
Grand Central Publishing, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
Antiguo o usado
Tapa dura
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss. Nº de ref. del artículo: 00102423860
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Publicado por
Business Plus, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
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Librería: Orion Tech, Kingwood, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Fair. Nº de ref. del artículo: 1455598895-4-37266625
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Publicado por
Business Plus (edition Illustrated), 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Illustrated. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 1455598895-11-6-29
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Imagen de archivo
Roadside MBA
Publicado por
Grand Central Publishing, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss. Nº de ref. del artículo: CIN1455598895G
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EUR 6,61
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Cantidad disponible: 2 disponibles
Imagen de archivo
Roadside MBA
Publicado por
Grand Central Publishing, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
Antiguo o usado
Tapa dura
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Very Good. In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses--enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and embarked on a life-changing road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss. Nº de ref. del artículo: CIN1455598895VG
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EUR 6,61
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Roadside MBA
Publicado por
Business Plus, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
Antiguo o usado
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1455598895I2N00
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Roadside MBA : Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Publicado por
Grand Central Publishing, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 8917493-6
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Publicado por
Business Plus, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
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Librería: Goodwill of Colorado, COLORADO SPRINGS, CO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included. Nº de ref. del artículo: COLV.1455598895.G
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Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
Publicado por
Business Plus, 2014
ISBN 10: 1455598895
ISBN 13: 9781455598892
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Librería: One Planet Books, Columbia, MO, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
hardcover. Condición: Good. Illustrated. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 002024269U
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