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Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It - Tapa blanda

Joel, Mitch

 
9781455523320: Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It
Tapa blanda
ISBN 10: 1455523321 ISBN 13: 9781455523320
Editorial: Grand Central Publishing, 2015

Sinopsis

The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothing changes this reality: we are in a moment of business purgatory.

So, what are you going to do about it?

Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.

That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds.

Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm.

In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Mitch Joel is president of Twist Image. Joel speaks frequently to diverse companies such as Walmart, Starbucks, Nestlé, Procter & Gamble, and Unilever, and was dubbed the "Rock Star of Digital Marketing" by Marketing magazine. His first book, the bestselling Six Pixels of Separation, is named after his successful blog and podcast.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Grand Central Publishing
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1455523321
ISBN 13 
9781455523320
Encuadernación
Tapa blanda
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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