Principles of Marketing Version 3.0 - Tapa blanda

Sinopsis

If purchased from FlatWorld, the publisher, this version includes Online Access, Homework and a Print copy via a redeemable code shipped with the print book. Principles of Marketing is an up-to-date overview into what is going on in the field of marketing today. This textbook covers topics such Content marketing, social media best practices, and crowdfunding and crowdsourcing. This is a resource to show students how to actually use these techniques and market.

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