Designing and Managing a Research Project: A Business Student′s Guide

3,2 valoración promedio
( 10 valoraciones por Goodreads )
 
9781452276564: Designing and Managing a Research Project: A Business Student′s Guide

Designing and Managing a Research Project: A Business Student’s Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. Michael Jay Polonsky and David Scott Waller have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student projects.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master’s degrees― from Rutgers University and Temple University―as well as a BS from Towson State University. Michael’s areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences.

 



David S. Waller (Ph.D) is a senior lecturer in marketing at the University of Technology Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University, Riverina. David has a Bachelor of Arts from the University of Sydney, a Master of Commerce from the University of New South Wales, and a Ph.D from the University of Newcastle. His research interests include advertising agencies, agency– client relationships, controversial advertising, international advertising, and marketing education. David has published a wide range of journal articles, primarily relating to advertising and marketing communication, and is a regular presenter at academic conferences. He has also authored/co-authored a number of university-level textbooks and workbooks which are used in several countries.

Review:

"Excellent guide to approaching a formal research project. Authors provide numerous value-added tables, checklists, and thought-provoking questions that engage and support readers."--Craig Barton

"Designing and Managing a Research Project is a great resource for students at all levels who are new to research and need to breakdown the vernacular to better understand the simple ways to gather data."--Julie M. Bjorkman

-Excellent guide to approaching a formal research project. Authors provide numerous value-added tables, checklists, and thought-provoking questions that engage and support readers.---Craig Barton

-Designing and Managing a Research Project is a great resource for students at all levels who are new to research and need to breakdown the vernacular to better understand the simple ways to gather data.---Julie M. Bjorkman

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: EUR 3,28
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Michael J. Polonsky, David S. Waller
Editorial: SAGE Publications 2014-06-19, Los Angeles (2014)
ISBN 10: 1452276560 ISBN 13: 9781452276564
Nuevos paperback Cantidad: > 20
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción SAGE Publications 2014-06-19, Los Angeles, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9781452276564

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 52,37
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,28
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Michael J. Polonsky, David S. Waller
Editorial: SAGE Publications Inc, United States (2014)
ISBN 10: 1452276560 ISBN 13: 9781452276564
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción SAGE Publications Inc, United States, 2014. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book. This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis. Nº de ref. de la librería AAU9781452276564

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 55,95
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Polonsky, Michael J.; Waller, David S.
Editorial: SAGE Publications, Inc (2014)
ISBN 10: 1452276560 ISBN 13: 9781452276564
Nuevos Paperback Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción SAGE Publications, Inc, 2014. Paperback. Estado de conservación: New. Nº de ref. de la librería BKTY9781452276564

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 52,69
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,38
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Michael J. Polonsky, David S. Waller
Editorial: SAGE Publications Inc, United States (2014)
ISBN 10: 1452276560 ISBN 13: 9781452276564
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción SAGE Publications Inc, United States, 2014. Paperback. Estado de conservación: New. 3rd Revised edition. Language: English . Brand New Book. This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis. Nº de ref. de la librería AAU9781452276564

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 56,15
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Polonsky, Michael J.
ISBN 10: 1452276560 ISBN 13: 9781452276564
Nuevos Cantidad: > 20
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2014. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KS-9781452276564

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 54,75
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,38
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Michael J. Polonsky, David S. Waller
Editorial: SAGE Publications, Inc 2014-06-19 (2014)
ISBN 10: 1452276560 ISBN 13: 9781452276564
Nuevos Paperback Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción SAGE Publications, Inc 2014-06-19, 2014. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-SGE-00004833

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 55,09
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,26
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Polonsky, Michael J. (Jay), Waller, David S.
Editorial: SAGE Publications, Inc (2014)
ISBN 10: 1452276560 ISBN 13: 9781452276564
Nuevos Tapa blanda Cantidad: 16
Librería
Valoración
[?]

Descripción SAGE Publications, Inc, 2014. Estado de conservación: New. 'Designing and Managing a Research Project is a great resource for students at all levels who are new to research and need to breakdown the vernacular to better understand the simple ways to gather data' - Julie M. Bjorkman, Benedictine University Num Pages: 352 pages, graphs. BIC Classification: KJMV6. Category: (G) General (US: Trade). Dimension: 254 x 179 x 18. Weight in Grams: 612. . 2014. Third Edition. Paperback. . . . . . Nº de ref. de la librería V9781452276564

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 63,39
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Michael Jay Polonsky
Editorial: SAGE Publications, Inc (2014)
ISBN 10: 1452276560 ISBN 13: 9781452276564
Nuevos Cantidad: > 20
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción SAGE Publications, Inc, 2014. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FJ-9781452276564

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 53,99
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 9,83
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Michael J. Jay Polonsky
Editorial: SAGE Publications, Inc
ISBN 10: 1452276560 ISBN 13: 9781452276564
Nuevos Paperback Cantidad: 3
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción SAGE Publications, Inc. Paperback. Estado de conservación: New. Paperback. 352 pages. Dimensions: 9.9in. x 6.9in. x 0.9in.Designing and Managing a Research Project: A Business Students Guide, Third Edition is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. Michael Jay Polonsky and David Scott Waller have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, with links provided to a range of online resources, as well as examples from student projects. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9781452276564

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 60,58
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,34
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Polonsky, Michael J.
Editorial: SAGE Publications, Inc (2014)
ISBN 10: 1452276560 ISBN 13: 9781452276564
Nuevos Paperback Cantidad: 1
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción SAGE Publications, Inc, 2014. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería 1452276560

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 64,21
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,68
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda