Focusing on the guiding principles of presenting data in evidence-based ways so that audiences are effectively engaged and researchers are better understood, Evergreen’s exciting new book offers the best communication strategies available to anyone working with data. Indeed, with this highly accessible step-by-step guide, anyone―from students developing a research poster for a school project to faculty and researchers presenting data findings at a conference―can learn how to present and communicate their research findings in more interesting and effective ways.
Evergreen draws on her extensive experience in the study of research reporting, interdisciplinary evaluation, and data visualization, as well as from diverse interdisciplinary fields, including vision science, cognitive psychology, communications, and graphic design, to extract tangible and practical data-reporting communication lessons and insights. She then teaches readers how to apply those guiding principles to the design of data presentations to make it easier for the audience to understand, remember, and use data.
Ancillaries
• Link to the author′s blog and website
• Selected chapter images in full colour
• Research & Evaluation Report Layout Checklist
• Templates of style sheets
• Slide deck planning sheet
• PowerPoint template illustrating the "Rule of Thirds"
• Tips for applying guiding principles to other software programs
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Dr. Stephanie D. H. Evergreen is a sought-after speaker, designer, and researcher. She is best known for bringing a research-based approach to helping others better communicate their work through more effective graphs, slides, and reports. She holds a PhD from Western Michigan University in interdisciplinary research, which included a dissertation on the extent of graphic design use in written data reporting. Dr. Evergreen has trained audiences worldwide through keynote presentations and workshops for clients, such as Verizon, Head Start, American Institutes for Research, Brookings Institute, the Ad Council, Boys and Girls Club of America, and the United Nations. She led the first known attempt to revamp the quality of presentations for an entire association: the Potent Presentations Initiative for the American Evaluation Association (AEA). She is the 2015 recipient of the AEA’s Marcia Guttentag Promising New Evaluator Award, which recognizes early notable and substantial accomplishments in the field. Dr. Evergreen is coeditor and coauthor of two issues of New Directions for Evaluation on data visualization. She writes a popular blog on data presentation at StephanieEvergreen.com. Her book, Presenting Data Effectively: Communicating Your Findings for Maximum Impact, was published by Sage in Fall 2013 and was listed as number one in Social Science Research on Amazon in the United States and United Kingdom for several weeks.
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