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9781452000176: Advertitis
Tapa dura
ISBN 10: 1452000174 ISBN 13: 9781452000176
Editorial: AuthorHouse, 2010

Sinopsis

Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with precision. Dissecting the pharmaceutical advertising business and marketing communication, they go below the skin, into the anatomy and physiology. They present not only an internal retrospection on how the creative message irrevocably breaks down through wayward opinion or compliment cascade, but in the process offer invaluable insight and practical tools in which to remedy the situation and remain compliant in an ever-changing healthcare system.Advertitis is essential reading for anyone in pharmaceutical marketing searching for brilliant medically inspired creative in an environment ever-governed under a microscope of scrutiny.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with precision. Dissecting the pharmaceutical advertising business and marketing communication, they go below the skin, into the anatomy and physiology. They present not only an internal retrospection on how the creative message irrevocably breaks down through wayward opinion or compliment cascade, but in the process offer invaluable insight and practical tools in which to remedy the situation and remain compliant in an ever-changing healthcare system. Advertitis is essential reading for anyone in pharmaceutical marketing searching for brilliant medically inspired creative in an environment ever-governed under a microscope of scrutiny.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
AuthorHouse
Año de publicación
2010
Idioma
Inglés
ISBN 10 
1452000174
ISBN 13 
9781452000176
Encuadernación
Tapa dura
Número de páginas
112
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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