Lean Branding: Creating Dynamic Brands to Generate Conversion - Tapa dura

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Laura has been implementing The Lean Startup methodology with more than 150 entrepreneurs and their 50+ internet-based startups. She has learned about what makes and breaks them, what they fear as they create their brand, and how it can be fixed. This experience has allowed her to grasp first-hand what it takes to improve every component of their brand strategy from logo design to demo day pitches. Being a digital marketing mentor for Colombia's IT Ministry and its Apps.co program, based entirely on The Lean Startup and the Business Model Canvas, has given her a unique insight to approach brand building for internet-based startups. She completed my business degree at the Kogod School of Business in Washington D.C. (Summa Cum Laude in Business Administration.Concentration: International Marketing), and she is currently completing her PhD dissertation in Consumer Psychology. Junior Chamber International (UN program) recognized her as one of the Top Outstanding Young Persons in Colombia in 2012, and the World Economic Forum invited her to belong to their Global Shapers community of young people changing the world in 2013. She has grown passionate about digital marketing from working at Groupon, National Geographic and creating her own agency (www.ozonegroup.co). The Lean Startup inspired her to become a marketing mentor for several cohorts of Colombian entrepreneurs