eBay Commerce Cookbook: Recipes for Using Apis to Build a Complete Customer Lifecycle - Tapa blanda

Hudson, Chuck

 
9781449320157: eBay Commerce Cookbook: Recipes for Using Apis to Build a Complete Customer Lifecycle
Tapa blanda
ISBN 10: 1449320155 ISBN 13: 9781449320157
Editorial: O'Reilly Media, 2013

Sinopsis

Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. You'll learn how to add features and functionality through a wide set of eBay APIs--including Magento, Milo, eBay, PayPal, RedLaser, Hunch, and ql.io.

Each chapter focuses one aspect of the lifecycle. Author Charles Hudson combines his expertise in web and mobile product strategy with code solutions to help you address product discovery, presentation, payment, order fulfillment, and customer satisfaction. If you have experience with PHP, HTML, CSS, and JavaScript, you're ready to roll.

  • Help customers find your product through reviews, targeted search options, and eBay marketplace listings
  • Customize a Magento storefront and provide customers with a single sign-on option to enhance product presentation
  • Streamline purchases with options such as auto-generating coupons and preapproved payments
  • Automate order processing, extend shipping options, and leverage PayPal chained payments to handle multiple suppliers
  • Take advantage of QR codes, produce customer "taste graphs," and use ql.io mash ups to provide visitors with social recommendations

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Chuck Hudson has been at the intersection of web business and technology since the inception of online commerce in the mid 1990s. Having programmed in numerous web and mobile languages he combines a passion for the commerce lifecycle and a wealth of experience to create innovative solutions. He is currently a Director of Application Development focusing on HTML5, iOS and Android products. With an MBA focused on entrepreneurship and managing technologically innovative enterprises Chuck has been a successful entrepreneur and consulted with multiple companies on web and mobile product and service strategies. He shares his knowledge of web and mobile product execution through business advisory roles and as a visiting faculty member in the Masters of Internet Technology program at the Terry College of Business, University of Georgia. Chuck has spoken and led lab sessions on web and mobile best practices at development conferences nationally and internationally. In 2008, he received the eBay Star Developer award for the first iOS based web and native applications for users of eBay. Chuck is also a certified PayPal developer and certified PHP programmer, and sits on the PayPal Developers Council.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
O'Reilly Media
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1449320155
ISBN 13 
9781449320157
Encuadernación
Tapa blanda
Número de páginas
205
Contacto del fabricante
O'Reilly
https://oreilly.com

1005 Gravenstein Highway North
Sebastopol
CA
95472
Estados Unidos de America
Persona responsable
no disponible