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One Plus One Equals Three: A Masterclass in Creative Thinking - Tapa dura

Trott, Dave

 
9781447287032: One Plus One Equals Three: A Masterclass in Creative Thinking
Tapa dura
ISBN 10: 1447287037 ISBN 13: 9781447287032
Editorial: Macmillan, 2015

Sinopsis

How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention. Praise for Creative Mischief 'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty 'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)

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Acerca del autor

Dave Trott is the author of Creative Mischief and Predatory Thinking and founded four award-winning ad agencies. Born in east London, he went to art school in New York on a Rockefeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency - Gold Greenlees Trott - was voted Agency of the Year by Campaign magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising., Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

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Editorial
Macmillan
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1447287037
ISBN 13 
9781447287032
Encuadernación
Tapa dura
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
Macmillan Publishers International Limited
generalproductsafety@macmillan.com

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