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Sinopsis
Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.
This updated and enlarged volume provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. The book also offers a useful supplementary text for marketing and quality management courses.
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Acerca del autor
Dr. George Kenyon is an Associate Professor of Operations and Supply Chain Management at Lamar University. He received his B.S. in Technology from the University of Houston in 1982, his M.S. in Management Science from Florida Institute of Technology in 1993, and his Ph.D. in Business Administration from Texas Tech University in 1997. His research and teaching interests are in the fields of supply chain management, quality management, project management and operations management. He has published in the International Journal of Production Economics, Journal of Manufacturing Technology Management, Journal of Marketing Channels, Quality Management Journal, International Journal of Information Systems and Supply Chain Management, and Journal of Case Studies in Accreditation and Assessment, as well as, several book chapters.
Prior to joining Lamar University’s faculty, Dr. Kenyon spent eighteen years in industry with companies such as Texas Instruments, Rockwell International, The Boeing Company, Aspen Technologies, and Hewlett Packard. He has held positions in systems testing engineering, systems design, manufacturing engineering, manufacturing management, process improvement, and business planning. As a consultant, he has worked with Gulf States Steel, the Westlake Corporation, Miller Brewing, and Phillips Chemical designing and installing advanced planning and scheduling systems.
De la contraportada
Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.
This updated and enlarged volume provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. The book also offers a useful supplementary text for marketing and quality management courses.
"Sobre este título" puede pertenecer a otra edición de este libro.
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The Perception of Quality (eng)
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The Perception of Quality (Hardcover)
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Hardcover. Condición: new. Hardcover. Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.This updated and enlarged volume provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. The book also offers a useful supplementary text for marketing and quality management courses. Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781447176053
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The Perception of Quality
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The Perception of Quality
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.This updated and enlarged volume provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. The book also offers a useful supplementary text for marketing and quality management courses. 632 pp. Englisch. Nº de ref. del artículo: 9781447176053
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The Perception of Quality
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Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.This updated and enlarged volume provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. The book also offers a useful supplementary text for marketing and quality management courses.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 632 pp. Englisch. Nº de ref. del artículo: 9781447176053
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The Perception of Quality : Establishing a Competitive Advantage Through Quality, Value, and Perception
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Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.This updated and enlarged volume provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. The book also offers a useful supplementary text for marketing and quality management courses. Nº de ref. del artículo: 9781447176053
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The Perception of Quality (Hardcover)
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Hardcover. Condición: new. Hardcover. Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.This updated and enlarged volume provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. The book also offers a useful supplementary text for marketing and quality management courses. Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9781447176053
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