Netnography: Redefined - Tapa blanda

Kozinets, Robert V.

 
9781446285756: Netnography: Redefined
Tapa blanda
ISBN 10: 1446285758 ISBN 13: 9781446285756
Editorial: SAGE Publications Ltd, 2015

Sinopsis

Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography.

With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites.

Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. 

Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. 

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Acerca del autor

Robert V. Kozinets is a globally recognized expert on social media, marketing, branding and innovation. Besides inventing netnography, he has authored and co-authored over 100 pieces of research on the intersection of technology, media, brands, and consumers.

Robert V. Kozinets has developed social media research methods that are widely used in universities and companies around the world. In 1995, in study of activism and media fan community, he invented netnography. Since that time, he has been refining the approach and applying it to gain a deeper understanding of our current social and communication landscape. Asking questions about technology, commodification, utopia, and desire, his research pushed  disciplinary boundaries to open up a more integrative, cultural, moral, and passionate form of studying and theorizing emerging social media ecosystems. He currently holds the Jayne and Hans Hufschmid Chair of Cultural Social Media Research at the University of Southern California′s Annenberg School for Communication and Journalism.


 

 

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Editorial
SAGE Publications Ltd
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1446285758
ISBN 13 
9781446285756
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
no disponible

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9781446285749: Netnography: Redefined

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ISBN 10:  144628574X ISBN 13:  9781446285749
Editorial: SAGE Publications Ltd, 2015
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