Analysing Quantitative Data: Variable-based and Case-based Approaches to Non-experimental Datasets - Tapa blanda

Raymond A. Kent

 
9781446273418: Analysing Quantitative Data: Variable-based and Case-based Approaches to Non-experimental Datasets

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Ray Kent is now retired, but was Senior Lecturer in Marketing at the University of Stirling.  He has published on topics as diverse as product range policy, marketing communications with sensitive groups, private trading on the internet, improving email responses and the use of fuzzy logic in data analysis. This is his eighth book; earlier books have been in the areas of the history of sociological research, survey data analysis and marketing research. After each book, he says it will be his last.  We’ll see.

 

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9781446273401: Analysing Quantitative Data: Variable-based and Case-based Approaches to Non-experimental Datasets

Edición Destacada

ISBN 10:  1446273407 ISBN 13:  9781446273401
Editorial: SAGE Publications Ltd, 2015
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