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Communicating Health: Strategies for Health Promotion - Tapa dura

 
9781446252321: Communicating Health: Strategies for Health Promotion
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ISBN 10: 1446252329 ISBN 13: 9781446252321
Editorial: SAGE Publications Ltd, 2013

Sinopsis

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Nova Corcoran is a senior lecturer in public health at the University of South Wales. She has worked as a lecturer for over 15 years and before that as a health promotion practitioner. Her research interests are in the effective design and delivery of health promotion and health communication, and she has published numerous studies within this area. She has also published two textbooks in the area of health communication titled Health Communication: Strategies for Health Promotion and Working on Health Communication.

De la contraportada

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
SAGE Publications Ltd
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1446252329
ISBN 13 
9781446252321
Encuadernación
Tapa dura
Número de edición
2
Número de páginas
248
Editor
Corcoran Nova
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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