Consumer Research Methods (Sage Benchmarks in Social Research Methods) - Tapa dura

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James Fitchett is Professor of Marketing and Consumption at University of Leicester School of Management. His research aims to examine the nature of markets and marketing and their consequences in terms of business practices and performance, as well as broader social, political and cultural consequences. His current research focuses in on critical readings of marketing management and consumer research. He co-edited the Journal of Consumer Behaviour (2006-2009) and is currently associate editor for Marketing Theory. He is co-author of Marketing: A Critical Textbook (Sage 2010) and has published papers in Marketing Theory, Consumption, Markets and Culture, and Journal of Marketing Management.

Andrea Davies Andrea Davies is Senior Lecturer in Marketing and Consumer Research at University Leicester School of Management. She previously worked at University of Exeter and University of Edinburgh and was co-editor the Journal of Consumer Behaviour (2006-2009). Her research interests focus on contemporary and historical aspects of consumers and consumption, including consumer identities and performance, empowerment and consumer ambivalence, motherhood and consumption, consumers and retail technologies, persuasion knowledge in advertising, consumer research methodologies, and cross-cultural consumer behaviour.