Campaign Communication and Political Marketing - Tapa blanda

Maarek, Philippe J. J.

 
9781444332353: Campaign Communication and Political Marketing
Tapa blanda
ISBN 10: 144433235X ISBN 13: 9781444332353
Editorial: Wiley-Blackwell, 2011

Sinopsis

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.

  • Offers comparative analyses of campaigns from country to country
  • Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
  • Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
  • Analyses the impact of digital media and 24/7 news cycle on campaign conduct

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Philippe J. Maarek is a professor of information and communication science at the University of Paris East. He chairs the Section of Political Communication Research of the International Association for Media and Communication Research (IAMCR), and is former chair of the Research Committee in Political Communication of the International Political Science Association (IPSA). He is the founder and director of the Center for Comparative Studies in Political and Public Communication and is co-founder and former director of the Public and Political Communication Department at the University of Paris-East. He is on the editorial board of the International Journal of Press/Politics, European Journal of Communication, Central European Journal of Communication, the Spanish-language Estudios de Comunicacion Politica, and the Italian-language Communicazione Politica. Maarek is the author of Communication et Marketing de l'Homme Politique, (2007), and La Communication des élections présidentielles de 2007, participation ou représentation? (2009).

De la contraportada

Philippe J. Maarek’s Campaign Communication and Political Marketing offers a comprehensive look at the structure and mechanisms of modern political campaigns. Covering topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more, Campaign Communication and Political Marketing provides a thorough and detailed insight into the science of running for office. With case studies that include the campaigns of Barack Obama and France’s Nicolas Sarkozy, Maarek’s text explains the nuances of political culture from nation to nation while highlighting the similarities of campaign functions internationally.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Wiley-Blackwell
Año de publicación
2011
Idioma
Inglés
ISBN 10 
144433235X
ISBN 13 
9781444332353
Encuadernación
Tapa blanda
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781444332346: Campaign Communication and Political

Edición Destacada

ISBN 10:  1444332341 ISBN 13:  9781444332346
Editorial: John Wiley & Sons, 2011
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