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Political Campaign Communication: Principles and Practices (Communication, Media and Politics) - Tapa blanda

Trent, Judith S.; Friedenberg, Robert V.; Denton Jr., Robert E.

 
9781442206724: Political Campaign Communication: Principles and Practices (Communication, Media and Politics)
Tapa blanda
ISBN 10: 1442206721 ISBN 13: 9781442206724
Editorial: Rowman & Littlefield Publishers, 2011

Sinopsis

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

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Acerca del autor

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Rowman & Littlefield Publishers
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1442206721
ISBN 13 
9781442206724
Encuadernación
Tapa blanda
Número de páginas
464
Contacto del fabricante
Rowman & Littlefield
https://rowman.com/

4501 Forbes Blvd, Suite 200
Lanham
MD
20706
Estados Unidos de America
Persona responsable
no disponible