Service Design and Delivery (Service Science: Research and Innovations in the Service Economy) - Tapa dura

Libro 3 de 10: Service Science: Research and Innovations in the Service Economy

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9781441983206: Service Design and Delivery (Service Science: Research and Innovations in the Service Economy)
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ISBN 10: 1441983201 ISBN 13: 9781441983206
Editorial: Springer, 2011

Sinopsis

Service Design and Delivery provides a comprehensive overview of the increasingly important role played by the service industry. Focusing on the development of different processes employed by service organizations, the book emphasizes management of service in relation to products. It not only explores the complexity of this relationship, but also introduces strategies used in the design and management of service across various sectors, highlighting where tools, techniques and processes applicable to one sector may prove useful in another. The implementation methods introduced in the book also illustrate how and why companies can transform themselves into service organizations.

While the book is primarily intended as a text for advanced-level courses in service design and delivery, it also contains theoretical and practical knowledge beneficial to both practitioners in the service sector and those in manufacturing contemplating moving towards service delivery.

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Críticas

From the reviews:

“This book is for ... organization that wants to design customer-centric service delivery. ... This book moves to a new level, describing in detail the elements of the emerging discipline of service science. It is an outstanding contribution to the field, and should be required reading for marketing and operations leaders for organizations.” (Ernest Hughes, ACM Computing Reviews, June, 2011)

Reseña del editor

Service Design and Delivery provides a comprehensive overview of the increasingly important role played by the service industry. Focusing on the development of different processes employed by service organizations, the book emphasizes management of service in relation to products. It not only explores the complexity of this relationship, but also introduces strategies used in the design and management of service across various sectors, highlighting where tools, techniques and processes applicable to one sector may prove useful in another. The implementation methods introduced in the book also illustrate how and why companies can transform themselves into service organizations.

While the book is primarily intended as a text for advanced-level courses in service design and delivery, it also contains theoretical and practical knowledge beneficial to both practitioners in the service sector and those in manufacturing contemplating moving towards service delivery.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1441983201
ISBN 13 
9781441983206
Encuadernación
Tapa dura
Número de páginas
192
Contacto del fabricante
Springer-Verlag GmbH
customerservice@springernature.com

Tiergartenstraße 17
Heidelberg
Baden-Württemberg
69121
Alemania

Otras ediciones populares con el mismo título

9781461428565: Service Design and Delivery: Research and Innovations in the Service Economy)

Edición Destacada

ISBN 10:  1461428564 ISBN 13:  9781461428565
Editorial: Springer, 2013
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