Sinopsis
A much needed critical account of political metaphor, focusing on cognitive approaches and their application to real-world data.
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Acerca del autor
Andreas Musolff is Professor of Intercultural Communication at the University of East Anglia, UK. His monographs include Metaphor, Nation and the Holocaust (2010), Metaphor and Political Discourse (2004) and War against the Public: The Language of Terrorism (1996, in German).
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Political Metaphor Analysis
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Bloomsbury Publishing (UK), 2016
ISBN 10: 1441198172
ISBN 13: 9781441198174
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Political Metaphor Analysis
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Bloomsbury Publishing (UK), 2016
ISBN 10: 1441198172
ISBN 13: 9781441198174
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Political Metaphor Analysis (Hardcover)
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Bloomsbury Publishing Plc, New York, 2016
ISBN 10: 1441198172
ISBN 13: 9781441198174
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Hardcover. Condición: new. Hardcover. Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and announcing political initiatives. It is here that metaphor as a means to change meanings and thus, to change social and political reality comes into its own.Political Metaphor Analysis provides an innovative approach to the study of figurative language use in political discourse by presenting empirical analyses based on a large corpus of political metaphors and metonymies, linking these analyses to theoretical positions and assessing their limitations and perspectives for further exploration. The classic model of conceptual metaphor analysis, pioneered by Lakoff and Johnson (1980) and expanded and amended over the past thirty-five years, is critically examined with regard to new findings about the variation, historicity, pragmatic exploitation, comprehension and interpretation of metaphors.As a central new analytical category, the notion of metaphor scenario is proposed and tested against various sub-sets of data. It allows to link hypothesised conceptual metaphors to narrative, argumentative and evaluative patterns in actual discourse and understanding processes, so that their cognitive significance can be more reliably gauged and theoretically modelled. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9781441198174
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Political Metaphor Analysis (Hardcover)
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Bloomsbury Publishing Plc, New York, 2016
ISBN 10: 1441198172
ISBN 13: 9781441198174
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Hardcover. Condición: new. Hardcover. Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and announcing political initiatives. It is here that metaphor as a means to change meanings and thus, to change social and political reality comes into its own.Political Metaphor Analysis provides an innovative approach to the study of figurative language use in political discourse by presenting empirical analyses based on a large corpus of political metaphors and metonymies, linking these analyses to theoretical positions and assessing their limitations and perspectives for further exploration. The classic model of conceptual metaphor analysis, pioneered by Lakoff and Johnson (1980) and expanded and amended over the past thirty-five years, is critically examined with regard to new findings about the variation, historicity, pragmatic exploitation, comprehension and interpretation of metaphors.As a central new analytical category, the notion of metaphor scenario is proposed and tested against various sub-sets of data. It allows to link hypothesised conceptual metaphors to narrative, argumentative and evaluative patterns in actual discourse and understanding processes, so that their cognitive significance can be more reliably gauged and theoretically modelled. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781441198174
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POLITICAL METAPHOR ANALYSIS
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Political Metaphor Analysis
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Buch. Condición: Neu. Political Metaphor Analysis | Andreas Musolff | Buch | Gebunden | Englisch | 2016 | Bloomsbury 3PL | EAN 9781441198174 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Nº de ref. del artículo: 133616769
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Political Metaphor Analysis
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Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and announcing political initiatives. It is here that metaphor as a means to change meanings - and thus, to change social and political reality - comes into its own.Political Metaphor Analysis provides an innovative approach to the study of figurative language use in political discourse by presenting empirical analyses based on a large corpus of political metaphors and metonymies, linking these analyses to theoretical positions and assessing their limitations and perspectives for further exploration. The 'classic' model of conceptual metaphor analysis, pioneered by Lakoff and Johnson (1980) and expanded and amended over the past thirty-five years, is critically examined with regard to new findings about the variation, historicity, pragmatic exploitation, comprehension and interpretation of metaphors.As a central new analytical category, the notion of 'metaphor scenario' is proposed and tested against various sub-sets of data. It allows to link hypothesised conceptual metaphors to narrative, argumentative and evaluative patterns in actual discourse and understanding processes, so that their cognitive significance can be more reliably gauged and theoretically modelled. Nº de ref. del artículo: 9781441198174
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Political Metaphor Analysis: Discourse and Scenarios
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Bloomsbury USA Academic, 2016
ISBN 10: 1441198172
ISBN 13: 9781441198174
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