Introduction to Peircean Visual Semiotics: A Visual Rhetoric. Tony Jappy (Bloomsbury Advances in Semiotics) - Tapa blanda

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Jappy, Tony

 
9781441109408: Introduction to Peircean Visual Semiotics: A Visual Rhetoric. Tony Jappy (Bloomsbury Advances in Semiotics)
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ISBN 10: 1441109404 ISBN 13: 9781441109408
Editorial: Bloomsbury Academic, 2013

Sinopsis

Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.

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Acerca del autor

Tony Jappy is professeur honoraire of English Linguistics and Semiotics at the University of Perpignan-Via Domitia, France.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Bloomsbury Academic
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1441109404
ISBN 13 
9781441109408
Encuadernación
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Número de páginas
238
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9781441151636: Introduction to Peircean Visual Semiotics (Bloomsbury Advances in Semiotics)

Edición Destacada

ISBN 10:  144115163X ISBN 13:  9781441151636
Editorial: Bloomsbury Academic, 2013
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