Above the Fold: Understanding the Principles of Successful Web Site Design

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9781440308420: Above the Fold: Understanding the Principles of Successful Web Site Design

Above the Fold is a book about the fundamentals of effective graphic communication set in the context of Web design. Unlike other books that focus on the intersection of design and technology, Above the Fold explores the relationship between the stakeholders of a Web project-- the designer, the user and the client -- and how this continuous cycle affects the decisions made by successful Web designers. Above the Fold is not technical manual or a how-to book, nor is it about timely trends; it's about the timeless fundamentals of layout, usability and measurement that lead to a successful digital product. 

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From the Back Cover:

"Alas, I wish this book had existed when I began designing for the Web. It's some consolation to know that Above the Fold will become an essential part of Web design curricula for years to come. It's a must-read / must-have book for anyone studying Web design."Charles NixChairman, Type Directors ClubProfessor, Parsons School of Design 

"Above the Fold is one of the few Web design books that goes past just the display of a Web site and dives into the entire process of unlocking the strategy to create a successful digital product."Bryan HamiltonUser Experience Director, Razorfish

"Brian presents a rather well-rounded picture of the Web design process--from design and usability, to aspects of marketing and analysis--providing the reader with clear insights they can take away and apply. Nicely done."Thomas BeebyPrincipal, Chief Creative Officer, Beeby, Clark and Meyler

"Brian clearly articulates the symbiotic connection between 
the Web designer, client and end user. Above the Fold is one of the best books I've seen that treats the creative process as  a vital asset necessary for business success."David VoglerCreative Director, NBC Universal

"A great idea will never take off if it's not presented clearly. Above the Fold has the secret sauce to get your ideas the success they deserve."Peter Knierim
Crispin, Porter + Bogusky

About the Author:

Brian Miller is the owner and design director at the Brian Miller Design Group, a small design firm in Norwalk, CT that specializes in branding for the Web and print. Brian's client list includes GE, NBC Universal, SportsMD, Rockstar Games, 2K Games, GigMasters and Nat Nast. Brian is a lecturer at the Shintaro Akatsu School of Design, board member for the Type Directors Club and author of Above the Fold. Brian's work has been published in the Print Magazine Regional Design Annual, GD USA and The New York Festivals in addition to receiving numerous industry awards. Brian has a Masters degree from Pratt Institute in design management and a BFA in graphic design from the Hartford Art School. He lives in South Norwalk, Connecticut with his wife Bridgette, daughter Sarah and dog Shick. 

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