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Sinopsis
This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites.
Above the Fold is divided into three sections:
- Design & Typography
- Planning & Usability
- Business Value
Topics covered in Above the Fold include:
- What makes web design unique
- The history of web design
- Anatomy of a web page
- White space and grid use in web design
- The elements of web design: color, texture, imagery, scale, depth, animation, and variability
- Web typography, including web-safe type, images of type, and font replacement and embedding
- Web project planning
- Information architecture, including site maps, wireframes, and user flow diagrams
- The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging
- Search engine optimization
- Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing
- Web statistics and analysis
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Brian D. Miller is an award-winning designer and lecturer who specializes in branding and Web design and development. His experience ranges from being the in-house creative director of Gartner Inc.―a $1 billion consulting firm―to principal design director of the Brian Miller Design Group. His clients include GE, NBC Universal, Delta Airlines, Wyeth Pharmaceuticals, BMW, A&E Television, and Unilever. Brian's work has been featured in the pages of Print Magazine and numerous awards annuals including the New York Festivals. His design work has also been honored by the Effi Awards, MIXX Awards (Gold), Stevies (Best Rich Media Online Ad Campaign), Connecticut Art DIrectors Club, Connecticut Advertisers Club, London International Awards and the ACE Awards.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.7. Nº de ref. del artículo: G144030842XI2N00
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Above the Fold: Understanding the Principles of Successful Web Site Design
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Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.7. Nº de ref. del artículo: G144030842XI2N00
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Paperback. Condición: Very Good. Above the Fold: Understanding the Principles of Successful Web Site Design This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781440308420
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Above the Fold : Understanding the Principles of Successful Web Site Design
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Adams Media Corporation, 2011
ISBN 10: 144030842X
ISBN 13: 9781440308420
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Above the Fold : Understanding the Principles of Successful Web Site Design
Publicado por
Adams Media Corporation, 2011
ISBN 10: 144030842X
ISBN 13: 9781440308420
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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