Corporate Communication: Transformation of Strategy and Practice - Tapa blanda

Goodman

 
9781433165634: Corporate Communication: Transformation of Strategy and Practice
Tapa blanda
ISBN 10: 1433165635 ISBN 13: 9781433165634
Editorial: Peter Lang, 2020

Sinopsis

Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment.

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Acerca del autor

Michael B. Goodman, Ph.D. is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York; and Director of CCI Corporate Communication International. He is Visiting Professor at Aarhus University (Denmark), Hong Kong Polytechnic University, and Universita IULM (Italy). He has published widely, including: Corporate Communication: Critical Business Asset for Strategic Global Change and Corporate Communication: Strategic Adaptation for Global Practice. He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture.

Peter B. Hirsch is Executive Vice President and Director, Reputation Risk at Ogilvy Public Relations Worldwide. He has more than 25 years’ experiences a consultant to global corporations. He holds adjunct academic appointmentys at Baruch College, CUNY; Columbia University; and Fordham University. He co-authored Corporate Communication: Critical Business Asset for the Challenge of Global Change; Corporate Communication: Strategic Adaptation for Global Practice; and Corporate Communication: Tactical Guidelines for Strategic Practice with Michael B. Goodman.

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Editorial
Peter Lang
Año de publicación
2020
Idioma
Inglés
ISBN 10 
1433165635
ISBN 13 
9781433165634
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
178
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781433165689: Corporate Communication: Transformation of Strategy and Practice

Edición Destacada

ISBN 10:  1433165686 ISBN 13:  9781433165689
Editorial: Peter Lang, 2020
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