The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy - Tapa dura

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9781433154836: The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy
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ISBN 10: 1433154838 ISBN 13: 9781433154836
Editorial: Peter Lang, 2019

Sinopsis

Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.

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Acerca del autor

Betteke van Ruler, Ph.D., is a professor and leading scholar in corporate communication and public relations. She received the honorary title of Officer in the Order of Orange Nassau by Her Majesty Queen Beatrix of The Netherlands for her groundbreaking work in bridging the gap between academic theory and practice. Van Ruler is published in Public Relations Review, Journal of Communication Management, Journal of Public Relations Research, and in many international scientific and professional journals and books. She is founder of the Van Ruler Academy and was Chair of the Public Relations Division of International Communication Association and President of EUPRERA, the European Public Relations Education Research Association. She was honored with the prestigious ICA Fellowship award of the International Communication Association (2018).

Frank Körver, M.Sc., is a partner at go WEPUBLIC, an Amsterdam-based consultancy firm and Dutch affiliate of the international Interel Group. Körver is an experienced consultant at the intersection of strategy, leadership and communication. He is a renowned consultant in The Netherlands and trusted advisor of senior executives and CCOs.

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Editorial
Peter Lang
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1433154838
ISBN 13 
9781433154836
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
186
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781433156571: The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy (Peter Lang Media and Communication List)

Edición Destacada

ISBN 10:  1433156571 ISBN 13:  9781433156571
Editorial: Peter Lang, 2019
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