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Sinopsis
Do builders construct buildings without a blueprint? Is it wise to go on a long road trip without mapping the route ahead of time? Campaign are no different - they need a plan to be successful.Used in campaigns and classrooms nationwide, The Political Campaign Desk Reference has become the guide that many campaign professionals use during every election.The Political Campaign Desk Reference will guide campaigns through the process of building a campaign plan. In addition, this guide will help campaigns craft a winning message for use on television, Internet, social media, direct mail, telephone, radio and nearly every medium available.This second edition of the Political Campaign Desk Reference incorporates a greater discussion of technology, social networking, and fundraising as well as the difference between strategy and tactics. The Political Campaign Desk Reference also details the need for opposition research, how to gather that information, and when it is appropriate to use that information.The author, Michael McNamara, is a professional with over 17 years of experience in campaigns and elections. He has helped numerous candidates at the local, regional, state, and national level. McNamara has worked with individuals seeking office, organizations seeking levies, and businesses working to change local ordinances. The Political Campaign Desk Reference is the book you want on your side and the book that you do not want your opponent to have.
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Do builders construct buildings without a blueprint? Is it wise to go on a long road trip without mapping the route ahead of time? Campaign are no different - they need a plan to be successful. Used in campaigns and classrooms nationwide, The Political Campaign Desk Reference has become the guide that many campaign professionals use during every election. The Political Campaign Desk Reference will guide campaigns through the process of building a campaign plan. In addition, this guide will help campaigns craft a winning message for use on television, Internet, social media, direct mail, telephone, radio and nearly every medium available. This second edition of the Political Campaign Desk Reference incorporates a greater discussion of technology, social networking, and fundraising as well as the difference between strategy and tactics. The Political Campaign Desk Reference also details the need for opposition research, how to gather that information, and when it is appropriate to use that information. The author, Michael McNamara, is a professional with over 17 years of experience in campaigns and elections. He has helped numerous candidates at the local, regional, state, and national level. McNamara has worked with individuals seeking office, organizations seeking levies, and businesses working to change local ordinances. The Political Campaign Desk Reference is the book you want on your side and the book that you do not want your opponent to have.
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The Political Campaign Desk Reference
Publicado por
Outskirts Press, 2012
ISBN 10: 1432787322
ISBN 13: 9781432787325
Antiguo o usado
Softcover
Librería: Bookbot, Prague, Republica Checa
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Fine. Gebogener Buchrücken. Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself. Nº de ref. del artículo: 9a046c4b-fc74-4fa7-ae5b-ec433a7ab565
Cantidad disponible: 1 disponibles
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The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
Publicado por
Outskirts Press, 2012
ISBN 10: 1432787322
ISBN 13: 9781432787325
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1432787322I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
Publicado por
Outskirts Press, 2012
ISBN 10: 1432787322
ISBN 13: 9781432787325
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1432787322I5N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
Publicado por
Outskirts Press, 2012
ISBN 10: 1432787322
ISBN 13: 9781432787325
Antiguo o usado
Paperback
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1432787322I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
Publicado por
Outskirts Press, 2012
ISBN 10: 1432787322
ISBN 13: 9781432787325
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1432787322I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
Publicado por
Outskirts Press, 2012
ISBN 10: 1432787322
ISBN 13: 9781432787325
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1432787322I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
Publicado por
Outskirts Press, 2012
ISBN 10: 1432787322
ISBN 13: 9781432787325
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1432787322I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
Publicado por
Outskirts Press, 2012
ISBN 10: 1432787322
ISBN 13: 9781432787325
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1432787322I5N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
Publicado por
Outskirts Press, 2012
ISBN 10: 1432787322
ISBN 13: 9781432787325
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1432787322I5N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
Publicado por
Outskirts Press, 2012
ISBN 10: 1432787322
ISBN 13: 9781432787325
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1432787322I4N00
Cantidad disponible: 1 disponibles