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The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising - Tapa blanda

Scott, Walter Dill

 
9781425484576: The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising
Tapa blanda
ISBN 10: 1425484573 ISBN 13: 9781425484576
Editorial: Kessinger Publishing, 2006

Sinopsis

The Psychology of Advertising is a book written by Walter Dill Scott that explores the principles of psychology in relation to successful advertising. This book provides a simple exposition of the psychological principles that are commonly used in advertising, such as motivation, attention, perception, memory, and emotion. It explains how these principles can be used to create effective advertising campaigns that appeal to the target audience and influence their behavior. The book also discusses the role of research in advertising and how it can be used to test the effectiveness of different advertising strategies. The Psychology of Advertising is a valuable resource for anyone interested in understanding the psychology behind successful advertising and how it can be used to create effective marketing campaigns.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

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Reseña del editor

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Reseña del editor

This volume is produced from digital images created through the University of Michigan University Library's preservation reformatting program. The Library seeks to preserve the intellectual content of items in a manner that facilitates and promotes a variety of uses. The digital reformatting process results in an electronic version of the text that can both be accessed online and used to create new print copies. This book and thousands of others can be found in the digital collections of the University of Michigan Library. The University Library also understands and values the utility of print, and makes reprints available through its Scholarly Publishing Office.

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Editorial
Kessinger Publishing
Año de publicación
2006
Idioma
Inglés
ISBN 10 
1425484573
ISBN 13 
9781425484576
Encuadernación
Tapa blanda
Número de páginas
292
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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